• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI for Legal Services Primer

    Skills you'll gain: Prompt Engineering, Legal Technology, Legal Strategy, Generative AI, Legal Research, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Document Design

    Skills you'll gain: Adobe Acrobat, Document Management, Workflow Management, Collaborative Software, Process Design, Design Reviews, File Management, Presentations, Client Services, Graphic Design, Marketing Design, Digital Design, Version Control, Branding, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Infosec

    NIST CSF

    Skills you'll gain: Cyber Risk, Risk Management Framework, Cybersecurity, Cyber Governance, Cyber Security Strategy, Risk Management, Infrastructure Security, Cyber Security Assessment, Security Controls, Vulnerability Assessments, Stakeholder Communications, Continuous Improvement Process, Asset Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    صياغة الأفكار المحفِّزة على الابتكار

    Skills you'll gain: Ideation, Brainstorming, Storytelling, Innovation, Creative Thinking, Strategic Thinking, Open Mindset, Experimentation, Creative Problem-Solving, Creativity, Problem Solving, New Product Development, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    597 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Relations, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Market Opportunities, Market Research, Culture, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Cloud Deployment, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Public Cloud, Software As A Service, Database Architecture and Administration, Statistical Analysis, Data Strategy, Data Integration

    3.7
    Rating, 3.7 out of 5 stars
    ·
    159 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cambridge

    Ethical AI: AI essentials for everyone

    Skills you'll gain: AI Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Insper

    Capitalismo Consciente

    Skills you'll gain: Corporate Sustainability, Sustainable Business, Organizational Leadership, Business Leadership, Business Ethics, Social Impact, Strategic Leadership, Stakeholder Management, Case Studies, Ethical Standards And Conduct, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic HRM: Talent, Performance, Compensation Design

    Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Performance Management, Organizational Development, Employee Engagement, Workforce Development, Talent Acquisition, Employee Retention, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 4 Weeks

1…176177178…418

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI for Legal Services Primer: Vanderbilt University
  • Document Design: Adobe
  • NIST CSF: Infosec
  • Procurement & Sourcing Operations: Coursera
  • صياغة الأفكار المحفِّزة على الابتكار: University of Virginia
  • Relações Internacionais: Fundação Instituto de Administração
  • Key Technologies in Data Analytics: LearnQuest
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Shopify eCommerce Ads Masterclass: Setup & Fundamentals: Skillshare
  • Ethical AI: AI essentials for everyone: University of Cambridge

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok