• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management

    ★ 4.5 (58) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Financial Modeling & Valuation: Analyze & Forecast

    Skills you'll gain: Finance, Excel Formulas, Income Statement

    ★ 4.8 (117) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Moderna

    mRNAs as Medicines

    Skills you'll gain: Molecular Biology, Pharmacology, Molecular, Cellular, and Microbiology, Pharmacotherapy, Biotechnology, Biochemistry, Life Sciences, Precision Medicine, Immunology, Pharmaceuticals, Cell Biology, Emerging Technologies, Medical Science and Research, Drug Development, Infectious Diseases, Oncology

    ★ 4.7 (171) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • D

    Duke University

    Gold and Bitcoin

    Skills you'll gain: Blockchain, Digital Assets, Portfolio Risk, Portfolio Management, Cryptography, Investments, Asset Protection, Market Dynamics, Cryptographic Protocols, FinTech, Financial Systems, Payment Systems, Financial Market, Financial Regulations, Securities (Finance), Transaction Processing, Financial Policy, Bank Regulations, Financial Regulation, Key Management

    ★ 5 (16) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    Tel Aviv University

    The Fall and Rise of Jerusalem

    Skills you'll gain: Ancient History, World History, Social Studies, International Relations, Political Sciences, Governance, Research Methodologies

    ★ 4.6 (346) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Intel

    An Introduction to Practical Deep Learning

    Skills you'll gain: Deep Learning, Convolutional Neural Networks, Artificial Neural Networks, Transfer Learning, Model Optimization, Recurrent Neural Networks (RNNs), Fine-tuning, Image Analysis, Generative Adversarial Networks (GANs), Model Training, Computer Vision, Natural Language Processing, Scalability, Reinforcement Learning, Distributed Computing

    ★ 4.3 (150) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The Chinese University of Hong Kong

    Solving Algorithms for Discrete Optimization

    Skills you'll gain: Operations Research, Model Optimization, Computational Logic, Algorithms, Applied Mathematics, Mathematical Modeling, Mathematical Software, Programming Principles

    ★ 4.8 (44) · Intermediate · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Digital Media Strategy, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Online Advertising, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Advertising Campaigns, Value Propositions

    ★ 4.8 (64) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Conceptual Design, Prototyping, Market Research, Design and Product, Ideation, Agile Product Development, Target Market, Target Audience, Customer Analysis, Product Requirements, Wireframing, Market Opportunities, Market Analysis, Customer Insights

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of California, Irvine

    Advanced Speaking and Listening Project

    Skills you'll gain: Verbal Communication Skills, Public Speaking, Communication, Oral Comprehension, Active Listening, Planning, Organizational Skills

    ★ 4.7 (49) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    ★ 4.6 (26) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Università di Napoli Federico II

    Finance

    Skills you'll gain: Market Liquidity, Financial Systems, Financial Market, Portfolio Management, Securities Trading, Investments, Securities (Finance), Equities, Portfolio Risk, Financial Trading, Investment Management, Capital Markets, Finance, Market Dynamics, Risk Analysis, Economics, Risk Modeling, Market Data, Statistical Methods, Probability Distribution

    ★ 4.5 (11) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…176177178…454

In summary, here are 10 of our most popular market research courses

  • Business Model Canvas: Coursera
  • Financial Modeling & Valuation: Analyze & Forecast: EDUCBA
  • mRNAs as Medicines: Moderna
  • Gold and Bitcoin: Duke University
  • The Fall and Rise of Jerusalem: Tel Aviv University
  • An Introduction to Practical Deep Learning: Intel
  • Solving Algorithms for Discrete Optimization: The Chinese University of Hong Kong
  • Measurement and Analysis: Unilever
  • Managing the New Product Development Process: University of Colorado Boulder
  • Advanced Speaking and Listening Project: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok