Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Ethics, Law, Regulation, and Compliance, Data Security, Journalism, digital literacy, Emerging Technologies, Media and Communications, Internet Of Things, Algorithms, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Generative AI, Expense Reports, Image Analysis, Expense Management, Organizational Skills, Computer Vision, Data Storytelling, Project Controls, Social Media Content, Artificial Intelligence, Photography, Prompt Engineering, Cooking
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Interface (UI), Prompt Engineering, Interaction Design, User Experience Design, Responsible AI, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, User Flows, Usability Testing, Context Management, AI Personalization, Multimodal Prompts, User Research, Prototyping, Technical Communication, Data Ethics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Oral Comprehension, Telephone Skills, English Language, Bilingual (Spanish/English), Vocabulary, Oral Expression, Verbal Communication Skills, Business Communication, Grammar, Language Learning, Writing
Mixed · Course · 1 - 3 Months

Tsinghua University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Culture, Emotional Intelligence, Liberal Arts, English Language, Social Sciences, Literacy, Language Learning, Economics, Interpersonal Communications, Empathy, Psychology, Writing, Research, Business Management, Communication Strategies, Oral Comprehension
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management
Intermediate · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Stakeholder Engagement, Agile Software Development, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Project Schedules, Project Management Institute (PMI) Methodology, Project Management, Negotiation, IT Management, Interviewing Skills, Professional Networking, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: World History, International Relations, European History, Political Sciences, Social Sciences, Culture, Economics, Governance
Beginner · Course · 1 - 3 Months