Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Data Storytelling, Data Presentation, Human Resource Strategy, HR Tech, Employee Relations, Employee Performance Management, Performance Metric, Dashboard, Data Analysis, Training and Development, Compensation Strategy, Business Metrics, Employee Retention, Compensation and Benefits, Talent Recruitment, Business Analysis, Employee Engagement, Mental Health
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Marketing, Social Media, Consumer Behaviour, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Operations, Social Media Campaigns, Prompt Engineering, AI Personalization, Instagram, Customer Engagement, Analysis, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Digital Transformation, Email Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Customer experience strategy (CX), Technology Strategies, Web Analytics, Content Strategy, Return On Investment
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks