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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Strategy, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Data Literacy, Predictive Analytics, Data Processing, Small Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    157 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Performance Measurement, Data Warehousing, Operational Performance Management, MicroStrategy, Business Analytics, Dashboard, Key Performance Indicators (KPIs), Competitive Intelligence, Performance Analysis, Data Mart, Business Strategies, Business Reporting, Ad Hoc Analysis, Data Analysis, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    651 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Market Trend, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    569 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Data-oriented programming, Statistical Programming, Data Analysis Software, Data Analysis, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    384 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Davis

    Computational Social Science Methods

    Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    352 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Intel

    AI Essentials

    Skills you'll gain: Artificial Intelligence, AI Enablement, Discussion Facilitation, Company, Product, and Service Knowledge, Responsible AI, Machine Learning, Data Analysis, Business Research, B2B Sales

    4.4
    Rating, 4.4 out of 5 stars
    ·
    744 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Intel

    Intel® AI Fundamentals

    Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Business Intelligence, Company, Product, and Service Knowledge, Customer experience strategy (CX), Customer Insights, Discussion Facilitation, Emerging Technologies, Responsible AI, Customer Analysis, Machine Learning, B2B Sales, Computer Hardware, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    792 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • M

    Microsoft

    Data Visualization Fundamentals

    Skills you'll gain: Data Storytelling, Data Presentation, Power BI, Data Visualization Software, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data-Driven Decision-Making, Business Intelligence, Pivot Tables And Charts, Data Analysis, Scatter Plots, Histogram

    4.7
    Rating, 4.7 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Explore Core Data Concepts in Microsoft Azure

    Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    482 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Intro to Analytic Thinking, Data Science, and Data Mining: University of California, Irvine
  • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Create Machine Learning Models in Microsoft Azure: Microsoft
  • Getting Started with R: Coursera
  • Computational Social Science Methods: University of California, Davis
  • Market Research and Competitive Analysis: Microsoft
  • AI Essentials : Intel
  • Intel® AI Fundamentals: Intel
  • Data Visualization Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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