• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    S

    Sage Publications

    Foundations of Psychological Research Methods

    Skills you'll gain: Surveys, Survey Creation, Research Design, Research, Research Methodologies, Experimentation, Scientific Methods, Science and Research, Qualitative Research, Research and Design, Data Collection, Psychology, Statistical Methods, Case Studies, Sample Size Determination, Statistical Hypothesis Testing, Statistical Inference, Statistics, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    The Mother of All Success Manuals

    Skills you'll gain: Growth Mindedness, Habit Formation, Time Management, Entrepreneurship, Productivity, Empowerment, Prioritization, Overcoming Obstacles, Assertiveness, Personal Development, Self-Motivation, Planning, Scheduling, New Business Development, Professional Development, Accountability, Business Development, Business Strategy, Business Communication, Delegation Skills

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Machine Learning With Big Data

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Apache Spark, Classification Algorithms, Big Data, Model Training, Regression Analysis, Data Mining, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Statistical Analysis, Machine Learning Software, Machine Learning, Data Analysis, Unsupervised Learning, Machine Learning Algorithms, Data Wrangling, Descriptive Statistics, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Business Analytics, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Probability Distribution, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Business Modeling, Model Optimization, Business Analytics, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    331 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Business Analytics, Data Wrangling, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Meta Ads Manager, Google Ads, Facebook, Bidding, Keyword Research, Digital Marketing Campaigns, Online Advertising, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Social Media Campaigns, Search Engine Marketing, Pinterest, Marketing, Data-Driven Marketing, Social Media, Digital Advertising, Contextual Advertising, TikTok, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    Total Seminars

    AWS Additional Services & Operational Excellence

    Skills you'll gain: Cloud Computing Architecture, Amazon Web Services, Solution Architecture, Security Controls, Amazon Elastic Compute Cloud, AWS CloudFormation, Amazon Redshift, Cloud Platforms, Cloud Services, Cloud Infrastructure, Cloud Development, Microservices, Amazon S3, Cloud Applications, Systems Architecture, AWS Kinesis, Cloud Security, Cloud Management, Cloud Storage, AWS Identity and Access Management (IAM)

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI for Content Creation

    Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, Database Development, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Systems, Database Architecture and Administration, Databases, Database Software, Database Administration, Data Store, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard Creation, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Tree Maps, Excel Formulas, Data Analysis, Forecasting, Geospatial Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

1…162163164…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok