• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Introduction to Clinical Data

    Skills you'll gain: Feature Engineering, Data Ethics, Healthcare Ethics, Clinical Research, Clinical Data Management, Health Informatics, Clinical Research Ethics, Unstructured Data, Data Mining, Health Information Management, Electronic Medical Record, Data Transformation, Data Wrangling, Data Collection, Data Preprocessing, Health Disparities, Text Mining, Responsible AI, Medical Imaging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    515 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Cross-Channel Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Python

    Skills you'll gain: Data Science, Web Applications, Python Programming, Data Analysis, Programming Principles, Artificial Intelligence, Computer Programming, Game Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, Human Capital, Human Resources, People Management, Job Evaluation, Talent Management, People Development, Compensation Management, Compensation and Benefits, Compensation Strategy, Compensation Analysis, Workforce Management, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Pandas for Data Analysts: Leveraging Python with Confidence

    Skills you'll gain: Pandas (Python Package), Plot (Graphics), Exploratory Data Analysis, Microsoft Excel, Statistical Visualization, Pivot Tables And Charts, Data Manipulation, Box Plots, Data Visualization, Descriptive Statistics, Time Series Analysis and Forecasting, Data Cleansing, Spreadsheet Software, Data Transformation, Feature Engineering, Data Wrangling, Data Import/Export, Data Analysis, Data Integration, Python Programming

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Data Engineering

    Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Store, Data Transformation, Continuous Deployment, Extract, Transform, Load, Devops Tools, Data Warehousing, Change Control, DevOps, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Negotiation Applied: Practical at Work Negotiating

    Skills you'll gain: Negotiation, Price Negotiation, Contract Negotiation, General Sales Practices, Selling Techniques, Procurement, Sales, Conflict Management, Sales Process, Sales Management, B2B Sales, Enterprise Sales, Closing (Sales), Consultative Selling, Communication, Sales Prospecting, Cross Selling, Solution Selling, Contract Management, Interviewing Skills

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Microsoft 365 Foundations: Outlook, Teams & Viva

    Skills you'll gain: Microsoft Teams, Microsoft Outlook, Microsoft Office, Collaborative Software, Collaboration, Team Collaboration, Team Oriented, Productivity Software, Team Management, Drive Engagement, Knowledge Transfer, Internal Communications, Organizational Skills, Productivity, File Management, Document Management, Organizational Effectiveness, Communication, Communication Strategies, Business

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Sales Presentations, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Architecture, Customer Insights, Business Planning, Customer Engagement, Market Opportunities, Customer Relationship Management, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    704 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Level Up! The Guide to Great Video Game Design

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Game Design, Ideation, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Virtual Reality, Software Design Documents, UI Components, Augmented Reality, Software Documentation, Conceptual Design, Driving engagement, Interactive Design, Storytelling, Virtual Environment, Interaction Design, Experience Design, User Experience, Systems Design, Game Theory

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Quality Monitoring and Prevention

    Skills you'll gain: Data Quality, Data Cleansing, Data Pipelines, Data Processing, Data Integrity, Data Integration, Data Validation, Data Transformation, Extract, Transform, Load, Data Preprocessing, Data Mapping, Problem Management, Exploratory Data Analysis, Analysis, Data Import/Export, Continuous Monitoring, Systems Analysis, Debugging, Dependency Analysis, Risk Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Equity Valuation for Analysts

    Skills you'll gain: Equities, Private Equity, Business Valuation, Cash Flows, Investment Banking, Risk Analysis, Financial Modeling, Capital Budgeting, Competitive Analysis, Risk Modeling, Financial Analysis, Finance, Investment Management, Portfolio Risk, Analysis, Market Analysis, Working Capital, Risk Management Framework, Estimation, Multi-Factor Authentication

    Mixed · Course · 1 - 3 Months

1…155156157…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok