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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    J

    John Wiley & Sons

    Foundations of Healthcare Data for Quality Improvement

    Skills you'll gain: Run Chart, Data Collection, Data Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Healthcare Project Management, Statistical Analysis, Exploratory Data Analysis, Data Literacy, Statistical Methods, Data-Driven Decision-Making, Sampling (Statistics), Statistical Visualization, Graphing, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Organizational Strategy, Corporate Strategy, Product Lifecycle Management, Business Strategy, New Business Development, New Product Development, Intellectual Property, Strategic Partnership, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Petroleum Industry, Energy and Utilities, Oil and Gas, Market Dynamics, Strategic Thinking, Business Strategy, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Stakeholder Engagement, Business Analytics, Economics, Stakeholder Management, Business Analysis Tools, Political Sciences, Resource Utilization, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
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    509 reviews

    Mixed · Course · 1 - 3 Months

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    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), Plot (Graphics), NumPy, Data Cleansing, Data Structures, Scientific Visualization, Data Visualization Software, Predictive Analytics, Data Visualization, Statistical Visualization, Debugging, Data Presentation, Data Manipulation, Code Reusability, Object Oriented Programming (OOP), Python Programming, Simulations, Predictive Modeling, Data Analysis

    4
    Rating, 4 out of 5 stars
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    108 reviews

    Beginner · Specialization · 3 - 6 Months

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    J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
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    605 reviews

    Beginner · Course · 1 - 4 Weeks

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    M

    Macquarie University

    Adversarial AI: Attacking, Defending & Governing ML Systems

    Skills you'll gain: Responsible AI, AI Security, Security Testing, Threat Modeling, Data Ethics, Cybersecurity, Penetration Testing, Malware Protection, Cyber Governance, Cyber Attacks, Regulatory Compliance, Security Controls, Secure Coding, Information Privacy, Data Governance, Model Training, Artificial Intelligence and Machine Learning (AI/ML), Governance, Artificial Intelligence, Machine Learning Methods

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    A

    Amazon Web Services

    Building Data Lakes on AWS

    Skills you'll gain: Data Lakes, Data Architecture, Interactive Data Visualization, Data Engineering, Data Infrastructure, Data Warehousing, Data Processing, Data Access, Query Languages, Data Management, Data Integration, Data Transformation, Data Governance, Data Cleansing, Data Import/Export, Data Storage, Data Sharing, Data Science, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    311 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, Game Design, User Experience, User Experience Design, Ideation, Driving engagement, Content Creation, Storyboarding, Multimedia, Visual Storytelling, Augmented and Virtual Reality (AR/VR), Virtual Reality, Human Centered Design, Emerging Technologies, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
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    964 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    696 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods

    4.3
    Rating, 4.3 out of 5 stars
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    833 reviews

    Intermediate · Specialization · 3 - 6 Months

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    C

    Coursera

    Microsoft Excel: Learn with Projects

    Skills you'll gain: Excel Formulas, Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Microsoft 365, ChatGPT, Data Analysis, Microsoft Office, Data Visualization, Document Management, Project Management Software, Collaborative Software, Data Manipulation, Data Cleansing, Text Mining, Project Management, Data Entry, Generative AI, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    24K reviews

    Beginner · Specialization · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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