Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, AI Security, Gemini, AI Enablement, Google Workspace, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Model Evaluation, AI Workflows, Workplace inclusivity, Social Impact, Operational Efficiency, Human Factors, Critical Thinking, Analysis, Data Security, Natural Language Processing
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Meta
Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools, Javascript
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Persuasive Communication, Professional Development, Professionalism, Workflow Management, Accountability
Beginner · Specialization · 1 - 3 Months