• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    IBM

    Delivering Quality Work with Agility

    Skills you'll gain: Professionalism, Follow Through, Conscientiousness, Workflow Management, Ability To Meet Deadlines, Operational Efficiency, Accountability, Time Management, Agile Methodology, Plan Execution, Problem Solving, Planning, Process Improvement, Adaptability, Quality Improvement, Quality Management, Process Development, Communication Planning, Communication, Decision Making

    ★ 4.6 (601) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Columbia University

    Causal Inference

    Skills you'll gain: Statistical Inference, Regression Analysis, Applied Machine Learning, Statistical Methods, Statistical Machine Learning, Statistical Analysis, Statistical Hypothesis Testing, Statistical Modeling, Machine Learning, Experimentation, Data Collection, Probability & Statistics, Research Design

    ★ 3.3 (107) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Analysis, Risk Management, Organizational Structure, Risk Mitigation, Organizational Strategy, Culture Transformation, Strategic Leadership, Art History, Organizational Effectiveness, Drive Engagement, Target Market, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Performing Arts, Target Audience, Communication Strategies

    ★ 4.6 (239) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Princeton University

    Effective Altruism

    Skills you'll gain: Philanthropy, Social Impact, Ethical Standards And Conduct, Decision Making, Social Justice, Behavioral Economics, Program Evaluation, Economic Development

    ★ 4.7 (842) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • P

    Pontificia Universidad Católica de Chile

    Introducción a la Ingeniería Gastronómica - ¡Ciencia en la Cocina!

    Skills you'll gain: Product Engineering, Process Engineering, Experimentation, Engineering, Materials science, Environment, Systems Of Measurement, Microarchitecture, Laboratory Experience, Thermal Management, Analytical Testing, Laboratory Research, Biochemistry, Chemistry, Innovation, Scientific Methods

    ★ 4.6 (85) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • N

    New York Institute of Finance

    Reinforcement Learning for Trading Strategies

    Skills you'll gain: Reinforcement Learning, Recurrent Neural Networks (RNNs), Financial Trading, Deep Learning, Portfolio Management, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Artificial Neural Networks, Machine Learning Software, Applied Machine Learning, Model Optimization, Markov Model, Securities Trading, Model Deployment, Risk Management

    ★ 3.4 (251) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Fitting Statistical Models to Data with Python

    Skills you'll gain: Statistical Modeling, Statistical Methods, Bayesian Statistics, Statistical Inference, Statistical Software, Model Evaluation, Statistical Analysis, Statistical Programming, Regression Analysis, Predictive Modeling, Advanced Analytics, Data Analysis, Logistic Regression, Exploratory Data Analysis, Dependency Analysis, Python Programming, Data Visualization Software

    ★ 4.4 (718) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Market Opportunities, Business Strategies, Organizational Change, Competitive Analysis, Augmented Reality, Virtual Reality, Internet Of Things, Artificial Intelligence

    ★ 4.8 (481) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Architecting Smart IoT Devices

    Skills you'll gain: Real-Time Operating Systems, Embedded Software, Embedded Systems, Threat Modeling, Systems Architecture, Hardening, Debugging, Computer Architecture, Hardware Architecture, System Programming, Internet Of Things, Security Engineering, General Networking, Wireless Networks, Operating Systems, Performance Tuning, System Requirements, Network Protocols, OS Process Management

    ★ 4.4 (360) · Intermediate · Course · 1 - 3 Months

  • S

    SAS

    SAS Statistical Business Analyst

    Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Predictive Modeling, Logistic Regression, Predictive Analytics, Statistical Analysis, Model Evaluation, Statistical Modeling, Regression Analysis, Correlation Analysis, Statistical Software, Model Training, Exploratory Data Analysis, Statistical Methods, Statistical Inference, Business Analytics, Probability & Statistics, Model Deployment, Data Analysis, Supervised Learning

    ★ 4.6 (229) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Geneva

    Global Health at the Human-Animal-Ecosystem Interface

    Skills you'll gain: Infectious Diseases, Environmental Science, Infection Control, Natural Resource Management, Epidemiology, Environment, Public Health and Disease Prevention, Sustainable Systems, Environmental Issue, Environment and Resource Management, Health Systems, Health Promotion, Social Determinants Of Health, Sustainable Development, Public Health, Climate Change Adaptation, Injury Prevention, Health Policy, Nutrition and Diet

    ★ 4.7 (369) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research

    ★ 4.4 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…150151152…454

In summary, here are 10 of our most popular market research courses

  • Delivering Quality Work with Agility: IBM
  • Causal Inference: Columbia University
  • Arts and Culture Strategy: University of Pennsylvania
  • Effective Altruism: Princeton University
  • Introducción a la Ingeniería Gastronómica - ¡Ciencia en la Cocina!: Pontificia Universidad Católica de Chile
  • Reinforcement Learning for Trading Strategies: New York Institute of Finance
  • Fitting Statistical Models to Data with Python: University of Michigan
  • Innovation and emerging technology: Be disruptive: Macquarie University
  • Architecting Smart IoT Devices: 28DIGITAL
  • SAS Statistical Business Analyst: SAS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok