• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    690 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    SQL for Beginners: Fundamentals & Database Setup

    Skills you'll gain: Database Design, Database Systems, MySQL Workbench, Database Software, Database Theory, Database Management Systems, Databases, SQL, Database Management, Relational Databases, Database Development, Database Architecture and Administration, MySQL, Data Modeling, PostgreSQL, Data Mapping, Query Languages, Data Manipulation, Transact-SQL, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Governance, Business Transformation, Law, Regulation, and Compliance, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    456 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Plot (Graphics), Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Data Processing, Algorithms, Data Import/Export, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Data Structures, Graphing, Data Analysis, Computational Logic

    4.5
    Rating, 4.5 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Fabric Data Engineer

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Artificial Intelligence

    Skills you'll gain: Data Ethics, Artificial Intelligence, Responsible AI, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Algorithms, Deep Learning, Machine Learning, Data Collection, Hardware Architecture, Data Integrity, Adaptability, Data Quality, Ethical Standards And Conduct, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NCFM Banking Credit and Investment Skills

    Skills you'll gain: Banking Services, Lending and Underwriting, Commercial Banking, General Lending, Bank Regulations, Deposit Accounts, Banking, Loans, Consumer Lending, Retail Banking, Investments, Loan Origination, Payment Systems, Financial Inclusion, Financial Market, Customer Relationship Management, Investment Management, Wealth Management, Credit Risk, Tax Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Decisions, Decisions: Dashboards and Reports

    Skills you'll gain: Dashboard, Business Intelligence, Business Intelligence Software, Dashboard Creation, Tableau Software, Interactive Data Visualization, Business Reporting, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills, Data Analysis, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI for Medical Prognosis

    Skills you'll gain: Classification And Regression Tree (CART), Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Model Evaluation, Biostatistics, Predictive Analytics, Data Preprocessing, Statistical Modeling, Risk Analysis, Machine Learning, Statistical Methods, Statistical Analysis, Probability & Statistics, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Business Communication

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Responsible AI, Report Writing, LLM Application, Generative AI, Writing, Business Reporting, Ideation, AI Workflows, Content Creation, Verification And Validation, Brainstorming, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    CRM, AI And Sales Technology For Virtual Selling

    Skills you'll gain: Prompt Engineering, Inside Sales, Growth Strategies, Prompt Engineering Tools, Customer Relationship Management (CRM) Software, Sales Enablement, Sales Development, Sales Strategy, Sales, Customer Relationship Management, Sales Pipelines, ChatGPT, Sales Process, Business Software, Business Technologies, Driving engagement, Closing (Sales), Technology Strategies, Virtual Networking, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

1…149150151…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok