• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • A

    Arizona State University

    Additive Manufacturing

    Skills you'll gain: Manufacturing Processes, Schematic Diagrams, Engineering Design Process, Process Flow Diagrams, Computer-Aided Design, Product Design, Process Validation, Materials science, Design Strategies, Production Process, Mechanical Engineering, Manufacturing and Production, Process Engineering, Manufacturing Operations, Laboratory Research, Design, Experimentation, Machine Controls, Prototyping, Laboratory Equipment

    ★ 4.8 (217) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    Exam Prep (NCA-GENL): NVIDIA-Certified Generative AI LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Data Preprocessing, Convolutional Neural Networks, Plot (Graphics), Generative AI, Prompt Engineering Tools, Deep Learning, Unsupervised Learning, Model Evaluation, Natural Language Processing, Responsible AI, Time Series Analysis and Forecasting, Generative Model Architectures, Transfer Learning, Supervised Learning, Data Ethics, Image Analysis, LLM Application, Recurrent Neural Networks (RNNs)

    ★ 4.5 (61) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, AI literacy, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Data-Driven Decision-Making, Research Design, Artificial Intelligence

    ★ 4.7 (60) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Global Marketing, Business Process, Financial Statement Analysis, Organizational Leadership, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Brand Strategy, People Management, Intercultural Competence, Financial Acumen, Leadership, Business Strategy, Financial Management, Data Analysis

    ★ 4.7 (398) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    STARWEAVER

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights

    ★ 4.6 (102) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Procurement, Goal Setting, Overcoming Objections, Communication, Business Research, Oral Expression

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of London

    Business Sustainability in the Circular Economy

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Reverse Logistics, Sustainable Development, Environmental Laws, Environmental Issue, Waste Minimization, Environmental Regulations, Logistics Management, Logistics, Business Modeling, Climate Change Mitigation

    ★ 4.6 (292) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Machine Learning Methods, Data Ethics, Artificial Intelligence, Machine Learning Algorithms, Generative AI, AI Product Strategy, Machine Learning, AI literacy, OpenAI, Anthropic Claude, Supervised Learning, Automation, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Human Factors

    ★ 4.4 (60) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Fundamentals of Fluid Power

    Skills you'll gain: Hydraulics, Pump Stations, Mechanical Engineering, Schematic Diagrams, Simulation and Simulation Software, Engineering, Simulations, Mechanical Design, Engineering Analysis, Control Systems, Engineering Calculations, Mathematical Modeling

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • S

    SkillsBooster Academy

    Generative AI for Digital Marketing

    Skills you'll gain: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience

    ★ 4.7 (18) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Entrepreneurial Finance, New Business Development, Problem Solving

    ★ 4.6 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Systems Thinking In Public Health

    Skills you'll gain: Systems Thinking, Health Systems, Health Policy, Public Health, Policy Analysis, Policy Development, Public Health and Disease Prevention, Simulations, Systems Analysis, Data Analysis Software

    ★ 4.6 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
1…145146147…454

In summary, here are 10 of our most popular market research courses

  • Additive Manufacturing: Arizona State University
  • Exam Prep (NCA-GENL): NVIDIA-Certified Generative AI LLMs: Whizlabs
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Business Management Essentials: Illinois Tech
  • Grow with AI: Your AI-driven Growth Marketing strategy: STARWEAVER
  • Procurement Negotiation: Rutgers the State University of New Jersey
  • Business Sustainability in the Circular Economy: University of London
  • Artificial Intelligence: Illinois Tech
  • Fundamentals of Fluid Power: University of Minnesota
  • Generative AI for Digital Marketing: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok