• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Meta Ads Manager, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Target Audience, Driving engagement, Law, Regulation, and Compliance, Business Ethics, Augmented Reality, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    333 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Microsoft 365 Foundations: Outlook, Teams & Viva

    Skills you'll gain: Microsoft Teams, Microsoft Outlook, Microsoft Office, Collaborative Software, Collaboration, Team Collaboration, Team Oriented, Productivity Software, Team Management, Drive Engagement, Knowledge Transfer, Internal Communications, Organizational Skills, Productivity, File Management, Document Management, Organizational Effectiveness, Communication, Communication Strategies, Business

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Leadership and Innovation

    Skills you'll gain: Responsible AI, Strategic Prioritization, Prioritization, Business Priorities, Operational Excellence, Growth Mindedness, Plan Execution, AI Enablement, Risking, Microsoft Copilot, Process Optimization, Process Improvement and Optimization, Organizational Change, Performance Improvement, AI literacy, Operational Efficiency, Decision Intelligence, Follow Through, Process Improvement, Decision Making

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statement Analysis, Financial Statements, Financial Accounting, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Performance Metric, Financial Planning, Key Performance Indicators (KPIs)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    987 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Customer Insights and Personalization with Machine Learning

    Skills you'll gain: AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Customer Analysis, Marketing Analytics, Data Transformation, Predictive Analytics, Customer Engagement, Predictive Modeling, Data-Driven Marketing, Machine Learning Methods, Customer experience improvement, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Text Mining, Marketing Strategies, Business Intelligence, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Business Strategy, Social Media Strategy, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Advertising Campaigns, Social Media Campaigns, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Staff Management, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    983 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Applied Data Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    289 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    AI in FinTech: Applications, Risk and Security

    Skills you'll gain: FinTech, Fraud detection, AI Security, AI Personalization, Financial Trading, Cybersecurity, Responsible AI, Financial Services, Risk Modeling, Cyber Threat Intelligence, Cyber Security Strategy, Risk Mitigation, Credit Risk, Artificial Intelligence, Banking, Mitigation, Finance, Case Studies, Innovation, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Executives & Business Leaders: An Introduction

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, AI Product Strategy, AI Enablement, Risking, AI literacy, LLM Application, Artificial Intelligence, Large Language Modeling, Business Ethics, Business Transformation, Business Leadership, Governance, Customer experience improvement, Customer Service

    4.6
    Rating, 4.6 out of 5 stars
    ·
    551 reviews

    Beginner · Course · 1 - 4 Weeks

1…144145146…519

In summary, here are 10 of our most popular marketing strategy courses

  • Social Media Advertising: University of Colorado Boulder
  • Microsoft 365 Foundations: Outlook, Teams & Viva: Knowledge Accelerators
  • Microsoft Leadership and Innovation: Microsoft
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Customer Insights and Personalization with Machine Learning: Packt
  • E-Business: Negocios Online: Universidad de Palermo
  • International Business II: University of New Mexico
  • Advertising and Society: Duke University
  • Applied Data Analytics: Madecraft
  • Creating a Free Business Page with Blogger: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok