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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology

    4.5
    Rating, 4.5 out of 5 stars
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    1.6K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Illinois Urbana-Champaign

    Strategic Risk Leadership: Data, Empathy, and Assurance

    Skills you'll gain: Internal Auditing, Enterprise Risk Management (ERM), Data Visualization, Risk Analysis, Tableau Software, Data Presentation, Auditors Report, Internal Communications, Persuasive Communication, Data-Driven Decision-Making, Continuous Improvement Process, Data Analysis, Data Literacy, Cybersecurity, Empathy & Emotional Intelligence, Influencing, Stakeholder Management, Stakeholder Analysis, Governance Risk Management and Compliance, Business Risk Management

    4.8
    Rating, 4.8 out of 5 stars
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    20 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Product Management, Product Development, Agile Product Development, Team Performance Management, Product Strategy, Cross-Functional Team Leadership, Stakeholder Analysis, Marketing, Market Opportunities, Leadership, Agile Methodology, Cross-Functional Collaboration, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
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    338 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Stakeholder Management, Content Optimization, Stakeholder Communications, Client Services, Content Strategy, Content Performance Analysis, Competitive Intelligence, Strategic Planning, Web Analytics, Business Planning, Sales Presentations, Presentations, Technical Communication, Gap Analysis, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
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    495 reviews

    Intermediate · Course · 1 - 4 Weeks

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    I

    IBM

    IBM Financial Planning and Analysis (FP&A) with AI Skills

    Skills you'll gain: Forecasting, Financial Statement Analysis, Budgeting, Variance Analysis, Financial Modeling, Management Reporting, Financial Planning, Corporate Finance, Data Storytelling, Key Performance Indicators (KPIs), Generative AI, Scenario Testing, Prompt Engineering, Risk Management, Microsoft Excel, Accrual Accounting, Stakeholder Management, Anomaly Detection, Data Visualization, Performance Stress Testing

    Beginner · Professional Certificate · 3 - 6 Months

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    2

    28DIGITAL

    Data Science for Business Innovation

    Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Machine Learning Methods, Data Analysis, Risking, Data Literacy, Data Ethics, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)

    4.3
    Rating, 4.3 out of 5 stars
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    274 reviews

    Beginner · Course · 1 - 4 Weeks

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    J

    Johns Hopkins University

    Mathematical Biostatistics Boot Camp 1

    Skills you'll gain: Sampling (Statistics), Bayesian Statistics, Probability & Statistics, Statistical Inference, Statistics, Probability, Probability Distribution, Data Analysis, Statistical Analysis, Biostatistics, Statistical Hypothesis Testing

    4.4
    Rating, 4.4 out of 5 stars
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    546 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    E

    EDUCBA

    Organizational Behavior Skills for Career Success

    Skills you'll gain: Decision Making, Industrial and Organizational Psychology, Organizational Development, Behavior Management, Learning Theory, Organizational Effectiveness, Human Learning, Strategic Decision-Making, Complex Problem Solving, Employee Engagement, Performance Management, Motivational Skills, People Analytics, Behavioral Management, Employee Training, Psychology

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Meta Ads Manager, Google Ads, Facebook, Bidding, Keyword Research, Digital Marketing Campaigns, Online Advertising, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Social Media Campaigns, Search Engine Marketing, Pinterest, Marketing, Data-Driven Marketing, Social Media, Digital Advertising, Contextual Advertising, TikTok, Advertising

    4.5
    Rating, 4.5 out of 5 stars
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    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Introduction to Virtual Reality

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Virtual Environment, Video Game Development, Application Design, Display Devices, Technical Design, Persona (User Experience), Human Computer Interaction, Human Factors, Sensory Systems Analysis, Journalism, Mental Health Therapies

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    K

    Kennesaw State University

    Six Sigma Advanced Analyze Phase

    Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Improvement and Optimization, Process Analysis, Statistical Methods, Statistical Analysis, Statistics, Analysis, Statistical Inference, Data Analysis, Variance Analysis, Graphing

    4.8
    Rating, 4.8 out of 5 stars
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    994 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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