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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Budget Management, Cost Management, Statistical Analysis, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
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    762 reviews

    Beginner · Specialization · 3 - 6 Months

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    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Foundations of Internal Auditing and Organizational Risk

    Skills you'll gain: Audit Planning, Internal Auditing, Auditing, Internal Controls, Internal Communications, Auditors Report, Compliance Auditing, Report Writing, Governance Risk Management and Compliance, Continuous Improvement Process, Presentations, Benchmarking, Governance, Risk Analysis, Risk Management Framework, Stakeholder Communications, Risk Management, Stakeholder Management, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Google Colab for Data Science & AI using Python

    Skills you'll gain: Plotly, Object Oriented Programming (OOP), Matplotlib, Pandas (Python Package), Data Visualization, Interactive Data Visualization, Seaborn, Data Analysis, NumPy, Data Visualization Software, Data Structures, Restful API, Python Programming, Application Programming Interface (API), Scatter Plots, Data Manipulation, Programming Principles, Computer Programming, Data Transformation, Program Development

    Intermediate · Specialization · 1 - 3 Months

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    EDUCBA

    Build & Customize a PrestaShop Medical E-Commerce Store

    Skills you'll gain: Visual Merchandising, Product Knowledge, Workflow Management, E-Commerce, Content Management Systems, Project Planning, User Interface and User Experience (UI/UX) Design, Software Installation, Responsive Web Design, System Requirements, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, Event Monitoring, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Scalability

    Intermediate · Course · 1 - 4 Weeks

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    AI CERTs

    Customer Service with AI

    Skills you'll gain: AI Personalization, AI Product Strategy, Customer Service, Customer Insights, Customer Analysis, AI Enablement, Customer Data Management, Customer experience strategy (CX), Customer and Client Support, Data Ethics, Customer Relationship Building, Customer Engagement, Customer Retention, Artificial Intelligence and Machine Learning (AI/ML), Customer Success Management, Generative AI Agents, Generative AI, Emerging Technologies

    Beginner · Course · 1 - 3 Months

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    Coursera

    Asana Execution: Collaborate, Communicate & Report

    Skills you'll gain: Workflow Management, Collaboration, Team Building, Project Coordination, Teamwork, Project Management, Project Management Software, User Feedback, Security Controls, Strategic Communication, Automation, Team Management, Business Process Automation, Constructive Feedback, Communication, Productivity Software, Business Workflow Analysis, Data Integration, Internal Communications, Data Security

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Master Photoshop CC: Apply Smart Selection & Design Tools

    Skills you'll gain: Typography, Color Matching, Creative Design

    Beginner · Course · 1 - 4 Weeks

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    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Quality Management Systems, Marketing Planning, Marketing, Organizational Strategy, Financial Statement Analysis, Financial Statements, Governance, Financial Analysis, Stakeholder Analysis, Corporate Strategy, Marketing Strategies, Operations Management, Organizational Structure, Market Research, Accounts Receivable, Business Strategies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data

    4.4
    Rating, 4.4 out of 5 stars
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    851 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Highlight Cost Variances Effectively: Coursera
  • Microsoft Power BI and Power Platform for Productivity: Microsoft
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • Foundations of Internal Auditing and Organizational Risk: University of Illinois Urbana-Champaign
  • Google Colab for Data Science & AI using Python: Packt
  • Build & Customize a PrestaShop Medical E-Commerce Store: EDUCBA
  • Automate, Ingest, and Validate Event Data: Coursera
  • Customer Service with AI: AI CERTs
  • Asana Execution: Collaborate, Communicate & Report: Coursera
  • Master Photoshop CC: Apply Smart Selection & Design Tools: EDUCBA

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Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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