Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic Design, Design, Graphic and Visual Design Software, Design Elements And Principles, Style Guides, Document Management, Digital Publishing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Marketing, Talent Management, Accounting, Customer experience strategy (CX), Financial Management, Financial Analysis, Business Planning, Innovation, Finance, Recruitment, Operational Efficiency, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Mathematics Education, Survey Creation, Simulations, Research, Experimentation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Drive Engagement, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours