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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    482 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    L

    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    614 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    Free Trial
    L

    Logical Operations

    Tableau Mastery

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Storytelling, Data Analysis, Report Writing, Spreadsheet Software, Data Visualization, Dashboard, Trend Analysis, Interactive Data Visualization, Data Presentation, Microsoft Excel, Statistical Analysis, Predictive Analytics, Data Transformation, Microsoft Office, Microsoft PowerPoint, Productivity Software, Forecasting, Data Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecast Financials with Monte Carlo Mastery

    Skills you'll gain: Financial Forecasting, Financial Modeling, Risk Analysis, Risk Modeling, Forecasting, Cash Flow Forecasting, Simulation and Simulation Software, Microsoft Excel, Financial Analysis, Trend Analysis, Probability Distribution, Time Series Analysis and Forecasting, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Graph Theory, Data Analysis, Analysis, Pandas (Python Package), Predictive Analytics, Unsupervised Learning, Matplotlib, Python Programming, Data Import/Export, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    K

    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google

    AI for Data Analysis

    Skills you'll gain: Data Visualization, Gemini, Spreadsheet Software, Data Analysis, Trend Analysis, Data-Driven Decision-Making, Big Data, Artificial Intelligence, Generative AI, Responsible AI

    4.9
    Rating, 4.9 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Ciberseguridad

    Skills you'll gain: Quality Management, Digital Content, Digital Advertising, Information Technology, Security Awareness, Safety and Security, Information Privacy, Cybersecurity, Cyber Attacks, Data Security, Business Technologies, Information Systems, E-Commerce, Global Marketing, Digital Transformation, Business Process, Business Strategy, Intellectual Property

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Multimodal AI for Business Insights

    Skills you'll gain: Multimodal Prompts, Data Presentation, Strategic Thinking, AI Enablement, Customer Insights, Large Language Modeling, Analytical Skills, Data Synthesis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    356 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Excel: Data Analysis and Visualization Fundamentals: Logical Operations
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Tableau Mastery: Logical Operations
  • Forecast Financials with Monte Carlo Mastery: Coursera
  • Financial Analysis in Practice: Coursera
  • Applied Social Network Analysis in Python: University of Michigan
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • AI for Data Analysis: Google
  • Fundamentos TIC para negocios: Ciberseguridad: Universitat Politècnica de València

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