Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Universiteit Leiden
Skills you'll gain: Risk Management, Safety and Security, Threat Management, Public Safety and National Security, Security Strategy, Case Studies, Crisis Management, Cybersecurity, International Relations, Governance, Environmental Issue, Cultural Diversity, Complex Problem Solving
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Loans, Higher Education, Student Services, Financial Policy, Education and Training, Public Policies, Policy Analysis, Return On Investment, Economics, Advocacy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Banco Interamericano de Desarrollo
Skills you'll gain: Sustainable Development, Pollution Prevention, Natural Resource Management, Environmental Policy, Environmental Resource Management, Environmental Social And Corporate Governance (ESG), Land Management, Stakeholder Engagement, Environmental Regulations, Social Impact, Community Health, Stakeholder Communications, Labor Relations, Risk Management, Diversity Equity and Inclusion Initiatives, Cultural Diversity
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Instagram, LinkedIn, Marketing, Facebook, Professional Networking, Content Strategy, Marketing Analytics, Target Audience, Emerging Technologies, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Virtual Environment, Design Software, Teaching, Collaboration, Teamwork, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Operations Management, Marketing, Organizational Strategy, Performance Measurement, Marketing Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Business Operations, Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months