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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Whizlabs

    AWS Core+ Business focus for Team Managers

    Skills you'll gain: Amazon Bedrock, Amazon DynamoDB, AWS Identity and Access Management (IAM), Retrieval-Augmented Generation, Generative AI, Responsible AI, Generative AI Agents, Amazon CloudWatch, Cloud Deployment, AI Personalization, Cloud Infrastructure, Cloud Management, Apache Hadoop, Cloud Platforms, Cloud Engineering, Cloud Applications, Cloud Storage, AI powered creativity, AI Integrations, AI Security

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Data Analyst: SQL, Analysis, and Visualization

    Skills you'll gain: Dashboard Creation, Data Preprocessing, Dashboard, Descriptive Statistics, Exploratory Data Analysis, Pandas (Python Package), Data Presentation, SQL, Data Analysis, Data Wrangling, Tableau Software, Feature Engineering, Statistical Visualization, Data Cleansing, Analytical Skills, Data Visualization, Data Validation, Data Warehousing, Data Visualization Software, Data Analysis Software

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Create Charts and Dashboards Using Microsoft Excel

    Skills you'll gain: Dashboard, Microsoft Excel, Microsoft 365, Microsoft Office, Spreadsheet Software, Data Visualization, Document Management, Trend Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    1K reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Leadership Studies, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    636 reviews

    Beginner · Course · 1 - 3 Months

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    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    4.7
    Rating, 4.7 out of 5 stars
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    285 reviews

    Beginner · Course · 1 - 3 Months

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    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Value Propositions, Business Modeling, Strategic Thinking, Market Analysis, Market Research, People Development, User Research, Market Intelligence, User Feedback, Target Market, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
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    708 reviews

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Professional Data Engineer 여정 준비하기

    Skills you'll gain: Data Maintenance, Data Processing, Google Cloud Platform, Data Storage, Data Pipelines, Systems Design, Data Architecture, Data Preprocessing, Data Management, Data Analysis, Data Collection, Data Security, Automation

    Advanced · Course · 1 - 3 Months

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    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

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    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
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    169 reviews

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    SEO Masterclass With AI SEO: Beginner To Advanced - 2026

    Skills you'll gain: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Large Language Modeling, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, LLM Application, Frontend Performance, Web Presence, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
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    19 reviews

    Beginner · Specialization · 3 - 6 Months

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    Johns Hopkins University

    Principles of fMRI 1

    Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Radiology, Statistical Methods, Data Analysis, Research Design, Image Analysis, Neurology, Hemodynamics, Data Preprocessing, Regression Analysis, Science and Research, Statistical Analysis, Statistical Modeling, Spatial Analysis, Statistical Inference, Statistics, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    852 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Manipulation, Data Management, Data Science, Unsupervised Learning, Supervised Learning, Algorithms, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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