Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Collection, Advertising, Behavioral Economics, Data Analysis Software, Biomedical Technology, Marketing Communications, Experimentation, Neurology
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Growth Strategies, Business Strategy, Product Strategy, Competitive Analysis, Market Share, E-Commerce, Compliance Management, Consumer Behaviour, Market Analysis
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Organizational Leadership, Business Ethics, Change Management, Business Management, Decision Making, Organizational Effectiveness, Strategic Leadership, People Management, Organizational Structure, Influencing, Strategic Thinking, Culture, People Analytics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, People Management, Growth Mindedness, Diversity Awareness, Team Management, Team Leadership, Organizational Leadership, Leadership, Open Mindset, Social Justice, Leadership Studies, Empowerment, Personal Development, Self-Awareness, Human Resource Policies, Cognitive flexibility, Organizational Change, Change Management
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Incident Response, Incident Management, Cyber Governance, Computer Security Incident Management, Cyber Risk, Cyber Security Strategy, Law, Regulation, and Compliance, Cyber Attacks, Security Management, Security Strategy, Security Awareness, Culture Transformation, Cyber Security Policies, Cyber Threat Intelligence, Intrusion Detection and Prevention, Mobile Security, Threat Detection, Cybersecurity, Cyber Operations, Cyber Security Assessment
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Company, Product, and Service Knowledge, Video Editing, Web Design, Team Oriented, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Prompt Engineering, Agentic Workflows, AI Workflows, Generative AI, Sales Enablement, No-Code Development, Financial Forecasting, AI Personalization, Sales, Responsible AI, Risk Management, AI Security, AI Product Strategy, Generative AI Agents, LLM Application, Artificial Intelligence, ChatGPT, Innovation, Productivity, Operational Efficiency
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies
Beginner · Course · 1 - 4 Weeks