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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI SEO & GEO: Boost Your Brand's AI Visibility

    Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Dashboard, AI Personalization, Campaign Planning, Scheduling, Search Engine Marketing, Web Analytics, Project Planning, Prompt Engineering Tools, Generative Engine Optimization (GEO), Email Automation, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership

    3.6
    Rating, 3.6 out of 5 stars
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    7 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Commercial Skills: Negotiation, Sales, Customer service

    Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Visualization Primer: Tools & Techniques

    Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Dashboard Creation, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    688 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Quality Analyst: Validation, Debugging, and Monitoring

    Skills you'll gain: Data Quality, Data Cleansing, Analytical Skills, Data Validation, Exploratory Data Analysis, Data Pipelines, Auditing, Analysis, Reconciliation, Quality Assurance, Quality Assessment, Business Reporting, Data Analysis, Debugging, Data Processing, Data Integrity, Data Integration, Data Capture, Data Management, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, Database Development, Database Systems, Databases, Database Management Systems, Database Management, Extract, Transform, Load, Database Software, Database Administration, PySpark, Apache Hive, Machine Learning Methods, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
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    847 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Excel Mastery: From Basics to Pro Skills

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Interactive Data Visualization, Excel Macros, Data Presentation, Dashboard, Forecasting, Management Reporting, Analytics, Advanced Analytics, Data Analysis, Data Visualization Software, Business Analytics, Data Validation, Analysis, Data Entry

    4.8
    Rating, 4.8 out of 5 stars
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    146 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Linear Regression and Modeling

    Skills you'll gain: Regression Analysis, R (Software), Statistical Programming, Statistical Software, Statistical Analysis, R Programming, Statistical Modeling, Statistical Inference, Correlation Analysis, Data Analysis, Statistical Methods, Model Evaluation, Mathematical Modeling, Statistics, Predictive Modeling, Probability & Statistics, Statistical Hypothesis Testing

    4.8
    Rating, 4.8 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    ESSCA School of Management

    Creativity Methods in Innovation

    Skills you'll gain: Ideation, Innovation, Creative Thinking, Creativity, Brainstorming, Creative Problem-Solving, Generative AI, Problem Solving, Product Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    352 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Statistical Methods, Microsoft Excel, Statistical Modeling, Data Analysis, Excel Formulas, Statistical Analysis, Descriptive Analytics, Box Plots, Sampling (Statistics), Statistical Inference, Correlation Analysis, Decision Making, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, Data Presentation, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Modeling, Database Design, Performance Metric, Business Metrics, Analytical Skills, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience

    4.2
    Rating, 4.2 out of 5 stars
    ·
    264 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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