• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Analytical Skills, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Habilidades de Gestión del Talento

    Skills you'll gain: Negotiation, Game Theory, Social Skills, Decision Making, Conflict Management, Relationship Building, Strategic Decision-Making, Interpersonal Communications, Verbal Communication Skills, Leadership, Communication, Emotional Intelligence, Team Leadership, Team Management, Organizational Leadership, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Coordination, Behavioral Economics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Greeting Customers, Help Desk Support, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Technical Product Management, Professional Networking, Financial Analysis, Product Strategy, Product Requirements, Engineering Management, Product Development, Product Lifecycle Management, New Product Development, Innovation, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Performance Management, Interviewing Skills

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    935 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Digital Media Strategy, Marketing Planning, Content Performance Analysis, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Python for Cybersecurity

    Skills you'll gain: MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Endpoint Detection and Response, Cybersecurity, Network Security, Cyber Security Strategy, System Monitoring, Cyber Operations, Threat Management, Continuous Monitoring, Cyber Threat Intelligence, Exploitation techniques, Data Persistence, Scripting, Network Monitoring, Persistence, Python Programming, Data Access, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    550 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

1…135136137…417

In summary, here are 10 of our most popular marketing strategy courses

  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • Hacer negocios en América Latina: Pontificia Universidad Católica de Chile
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • Introduction to Merchandising: Coursera
  • Habilidades de Gestión del Talento: Universidad de Palermo
  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Customer Service Fundamentals: Knowledge Accelerators
  • Advertising and E-commerce on TikTok: Aptly
  • Real-World Product Management: Advancing Women in Tech
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok