• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    765 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Global Health: An Interdisciplinary Overview

    Skills you'll gain: Infectious Diseases, Environmental Science, Environment Health And Safety, Health Disparities, Public Health, International Relations, Epidemiology, Health Policy, Health Care, Socioeconomics, Governance, Sustainable Development, Medical Science and Research, Drug Development, Political Sciences, Pharmaceuticals, Chronic Diseases, Mental Health Diseases and Disorders, Intellectual Property

    4.5
    Rating, 4.5 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Delivering Quality Work with Agility

    Skills you'll gain: Professionalism, Accountability, Time Management, Agile Methodology, Quality Assurance, Planning, Process Improvement, Client Services, Communication Planning, Critical Thinking and Problem Solving, Communication, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    566 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Business intelligence and data analytics: Generate insights

    Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    465 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for UX Designers

    Skills you'll gain: User Experience Design, Wireframing, User Research, Responsible AI, User Centered Design, AI Product Strategy, Usability, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Tokyo

    Let’s Read! Learning Japanese through Science & Technology-1

    Skills you'll gain: Oral Comprehension, Traffic Flow Optimization, Vocabulary, Water Resources, Literacy, Water Quality, Language Learning, Robotics, Grammar, Augmented Reality, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Hong Kong

    Making Sense of the News: News Literacy Lessons for Digital Citizens

    Skills you'll gain: Journalism, digital literacy, Media and Communications, Research, Investigation, Social Impact, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    The Dynamic Earth: A Course for Educators

    Skills you'll gain: Physical Science, Environment, Hazard Analysis, Spatial Data Analysis, Geographic Information Systems, General Science and Research, Environmental Science, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    230 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Inventory Management

    Skills you'll gain: Inventory Control, Inventory Management, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Statistical Analysis, Stakeholder Engagement, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    241 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    T

    Tel Aviv University

    The Holocaust - An Introduction (I): Nazi Germany: Ideology, The Jews and the World

    Skills you'll gain: Student Engagement, Teaching, European History, Research, World History, Social Justice, Cultural Diversity, Social Impact, Research Methodologies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Our Earth's Future

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Social Sciences, Environmental Issue, Climate Change Adaptation, Socioeconomics, Economics, Policy, and Social Studies, Environment, Scientific Methods, Environmental Science, Physical Science, General Science and Research, Media and Communications, Hydrology, Mathematical Modeling, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    818 reviews

    Mixed · Course · 1 - 3 Months

1…130131132…371

In summary, here are 10 of our most popular market research courses

  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • Global Health: An Interdisciplinary Overview: University of Geneva
  • Delivering Quality Work with Agility: IBM
  • Business intelligence and data analytics: Generate insights: Macquarie University
  • GenAI for UX Designers: Coursera
  • Let’s Read! Learning Japanese through Science & Technology-1: The University of Tokyo
  • Making Sense of the News: News Literacy Lessons for Digital Citizens: The University of Hong Kong
  • The Dynamic Earth: A Course for Educators: American Museum of Natural History
  • Inventory Management: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok