• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • S

    SAS

    Introduction to Statistical Analysis: Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, SAS (Software), Correlation Analysis, Statistical Software, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Analysis, Graphical Tools, Predictive Modeling, Predictive Analytics, Model Evaluation

    ★ 4.7 (176) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • É

    École normale supérieure

    Approximation Algorithms Part I

    Skills you'll gain: Theoretical Computer Science, Combinatorics, Algorithms, Graph Theory, Operations Research, Linear Algebra, Applied Mathematics, Mathematical Modeling, Solution Design, Probability

    ★ 4.7 (558) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    Universiteit Leiden

    The Cosmopolitan Medieval Arabic World

    Skills you'll gain: World History, Cultural Diversity, Political Sciences, European History, Social Studies, Economic Development, Social Sciences, Economics, Sociology, Liberal Arts, Research, Science and Research

    ★ 4.8 (441) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Rice University

    Investment Strategies and Portfolio Analysis

    Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Portfolio Risk, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Wealth Management, Analysis, Benchmarking

    ★ 4.2 (282) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    DeepLearning.AI

    Browser-based Models with TensorFlow.js

    Skills you'll gain: Image Analysis, Tensorflow, Transfer Learning, Convolutional Neural Networks, Computer Vision, Fine-tuning, Keras (Neural Network Library), JavaScript Frameworks, JSON, Model Deployment, Applied Machine Learning, Javascript, Machine Learning Methods, Model Training, Artificial Neural Networks, Data Processing, Real Time Data, Web Applications, Data Capture, Machine Learning

    ★ 4.8 (1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech

    ★ 4.8 (414) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidade de São Paulo

    Origens da Vida no Contexto Cósmico

    Skills you'll gain: Life Sciences, Systems Of Measurement, Physical Science, Biology, General Science and Research, Biochemistry, Physics, Scientific Methods, Experimentation, Chemistry, Environmental Science

    ★ 4.8 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • É

    École Polytechnique

    La recherche documentaire

    Skills you'll gain: Research Methodologies, Research, Science and Research, Document Management, Record Keeping, Data Collection, Query Languages, Database Management, Information Management, Intellectual Property

    ★ 4.6 (229) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • V

    Vanderbilt University

    Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials

    Skills you'll gain: Patient Communication, Informed Consent, Clinical Research, Community Outreach, Patient-centered Care, Clinical Trials, Health Equity, Health Disparities, Clinical Research Ethics, Patient Education and Support, Diversity Training, Research, Healthcare Ethics, Interpersonal Communications, Diversity Awareness, Community Health, Cultural Responsiveness, Rapport Building, Patient Referral, Diversity Equity and Inclusion Initiatives

    ★ 4.8 (107) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    ESG Impact: Investor Perspective

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Portfolio Risk, Equities, Investment Management, Return On Investment, Social Impact, Portfolio Management, Sustainability Reporting, Sustainability Standards, Stakeholder Engagement, Environmental Issue, Stakeholder Analysis, Market Trend, Risk Analysis, Climate Change Mitigation, Corporate Finance, Petroleum Industry, Performance Analysis

    ★ 4.7 (240) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    U.S. Health Law Fundamentals

    Skills you'll gain: Health Care Procedure and Regulation, Health Systems, Medicaid, Medicare, Managed Care, Health Care, Personal Injury Law, Health Care Administration, Law, Regulation, and Compliance, Healthcare Ethics, Health Policy, Court Systems, Legal Risk, Plaintiff, Lawsuits, Informed Consent, Civil Law, Litigation and Civil Justice, Case Law, Adjudication

    ★ 4.9 (268) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…130131132…454

In summary, here are 10 of our most popular market research courses

  • Introduction to Statistical Analysis: Hypothesis Testing: SAS
  • Approximation Algorithms Part I: École normale supérieure
  • The Cosmopolitan Medieval Arabic World: Universiteit Leiden
  • Investment Strategies and Portfolio Analysis: Rice University
  • Browser-based Models with TensorFlow.js: DeepLearning.AI
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Origens da Vida no Contexto Cósmico: Universidade de São Paulo
  • La recherche documentaire: École Polytechnique
  • Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials: Vanderbilt University
  • ESG Impact: Investor Perspective: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok