• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Street Experiments for Sustainable and Resilient cities

    Skills you'll gain: Social Impact, Experimentation, Program Evaluation, Community Development, Community Organizing, Community Outreach, Sustainable Development, Systems Thinking, Sustainable Systems, Innovation, Culture, Cultural Diversity, Case Studies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Gamification Learning with Genially

    Skills you'll gain: Interactive Learning, Education Software and Technology, Digital pedagogy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Algorithms, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    S

    Sciences Po

    Cities are back in town : sociologie urbaine pour un monde globalisé

    Skills you'll gain: Culture, Social Sciences, Socioeconomics, Political Sciences, World History, Cultural Diversity, Sociology, Demography, Economic Development, Sustainable Development, International Relations, Social Justice, Public Policies, Economics, European History, Case Studies, Governance

    4.2
    Rating, 4.2 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Goodwill Industries International

    Client Intake, Assessments, Skill Analysis and Planning

    Skills you'll gain: Accountability, Recruitment, Client Services, Needs Assessment, Prospecting and Qualification, Gap Analysis, Goal Setting, Coaching, Recruitment Strategies, Community Outreach, Case Management, Critical Thinking, Overcoming Obstacles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security and Cybersecurity Future

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Security Management, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Braze

    Customer Engagement Specialist

    Skills you'll gain: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Personalized Campaigns, Driving engagement, Marketing Analytics, AI Personalization, Campaign Planning, Advertising Campaigns, Promotions and Campaigns, Brand Marketing, Email Marketing, Digital Marketing Campaigns, Digital Brand Strategy, Marketing, Digital Marketing Tools, Digital Marketing, Analytics, Business Reporting

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    ODS y sostenibilidad: una mirada desde los colegios

    Skills you'll gain: Sustainable Development, Environmental Issue, Education and Training, Environment, Pedagogy, Curriculum Development, Instructional and Curriculum Design, Teaching, Student Engagement, Systems Thinking, Case Studies, Community Development, Instructional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Villes africaines I: Introduction à la planification urbaine

    Skills you'll gain: Governance, Land Development, Environmental Issue, Land Management, Climate Change Programs, Economic Development, Community Development, Climate Change Adaptation, Sustainable Development, Public Administration, Spatial Analysis, Economics, Socioeconomics, Social Impact, Demography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Introduction to UGC & Short-Form Video Production with AI

    Skills you'll gain: Prompt Engineering, Content Performance Analysis, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Personalized Campaigns, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Performance Analytics & Optimization

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Analysis, Marketing Channel, Performance Measurement, Sales Pipelines, Social Media Campaigns, Performance Analysis, Marketing Budgets, Key Performance Indicators (KPIs), Performance Metric, Dashboard Creation, Dashboard, Data Storytelling, Power BI, Business Metrics, Cross-Channel Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Enseñar, aprender y evaluar en Escuelas Rurales

    Skills you'll gain: Teaching, Educational Materials, Differentiated Instruction, Diversity Awareness, Instructional and Curriculum Design, Curriculum Planning, Pedagogy, Cultural Diversity, Curriculum Development, Lesson Planning, Program Evaluation, K-12 pedagogy, Instructional Strategies, Student-Centred Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

1…127128129…581

In summary, here are 10 of our most popular social media marketing courses

  • Street Experiments for Sustainable and Resilient cities: Technical University of Munich (TUM)
  • Gamification Learning with Genially: Coursera
  • Getting Started with TikTok: Aptly
  • Cities are back in town : sociologie urbaine pour un monde globalisé: Sciences Po
  • Client Intake, Assessments, Skill Analysis and Planning: Goodwill Industries International
  • Homeland Security and Cybersecurity Future: University of Colorado System
  • Customer Engagement Specialist: Braze
  • ODS y sostenibilidad: una mirada desde los colegios: Universidad de los Andes
  • Villes africaines I: Introduction à la planification urbaine: École Polytechnique Fédérale de Lausanne
  • Introduction to UGC & Short-Form Video Production with AI: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok