• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Negotiation and High-Impact Closure

    Skills you'll gain: Sales Presentation, Sales Presentations, Closing (Sales), Negotiation, Data Visualization, Selling Techniques, Presentations, B2B Sales, Influencing, Persuasive Communication, Storytelling, Behavioral Economics, Overcoming Objections, Value Propositions, Rapport Building

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    CPRA Compliance: A Practical Implementation Guide

    Skills you'll gain: Information Privacy, General Data Protection Regulation (GDPR), Security Requirements Analysis, Personally Identifiable Information, Incident Response, Law, Regulation, and Compliance, Regulatory Compliance, Compliance Management, Data Security, Computer Security Incident Management, Regulation and Legal Compliance, Incident Management, Regulatory Requirements, Data Management, Data Access, Security Management, Legal Risk, Data Sharing, Personal Attributes

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    핀테크 기초 및 개요

    Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Commercial Lending, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Entrepreneurship, Investments, Big Data, Fundraising and Crowdsourcing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    Breach From Within: Introduction to Insider Risk and Threats

    Skills you'll gain: Risk Management Framework, Threat Management, Cyber Risk, Risk Management, Security Management, MITRE ATT&CK Framework, Security Awareness, Operational Risk, Risk Analysis, Business Risk Management, Human Factors (Security), Safety Culture, Risk Mitigation, Industrial and Organizational Psychology, Infrastructure Security, Threat Detection, Cyber Security Strategy, Cyber Security Policies, Organizational Leadership, Organizational Effectiveness

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Market Basket Data Using R

    Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Asking Great Sales Questions

    Skills you'll gain: Peer Review, General Sales Practices, Phone Sales, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Consumer Behaviour, Discussion Facilitation, Driving engagement, Relationship Building, Customer Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Dash Cryptocurrency Trading & Analysis

    Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Valkey From Zero

    Skills you'll gain: Redis, Data Pipelines, Real Time Data, Data Store, Data Structures, Operational Databases, Rust (Programming Language), Docker (Software), Containerization, Transaction Processing, Scripting, Server Side, Performance Tuning, Performance Testing

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Data Ethics

    Skills you'll gain: Data Ethics, AI literacy, Responsible AI, Artificial Intelligence, AI Enablement, digital literacy, Analytical Skills, Information Privacy, Business Ethics, Social Justice, Behavioral Economics, Ethical Standards And Conduct, Economics, Policy, and Social Studies, Medical Privacy, European History, Economics, Information Architecture, Social Sciences, Business, Internet Of Things

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Cybersecurity: Stay Safe Online

    Skills you'll gain: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Attacks, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Data Loss Prevention, Security Controls, Intercultural Competence, Proactivity, Network Security, Security Strategy, Cultural Responsiveness, Information Technology

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Refine Segmentation: Boost Your AI Vision

    Skills you'll gain: Image Quality, Analysis, Model Optimization, Performance Analysis, Performance Metric, Quality Assessment, Data Pipelines, AI Workflows

    Intermediate · Course · 1 - 4 Weeks

1…126127128…140

In summary, here are 10 of our most popular consumer behavior courses

  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • Advanced Negotiation and High-Impact Closure: LearnQuest
  • CPRA Compliance: A Practical Implementation Guide: Packt
  • 핀테크 기초 및 개요: The Hong Kong University of Science and Technology
  • Breach From Within: Introduction to Insider Risk and Threats: University of Maryland, College Park
  • Analyze Market Basket Data Using R: EDUCBA
  • Asking Great Sales Questions: Packt
  • Dash Cryptocurrency Trading & Analysis: EDUCBA
  • Valkey From Zero: Pragmatic AI Labs
  • Data Ethics: Pragmatic AI Labs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok