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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Apply Advanced Statistical Modeling Using SPSS

    Skills you'll gain: Descriptive Analytics, SPSS, Logistic Regression, SPSS (Software), Regression Analysis, Correlation Analysis, Data Analysis, Statistical Modeling, Exploratory Data Analysis, Data Storytelling, Statistical Analysis, Predictive Modeling, Statistical Visualization, Scatter Plots, Probability & Statistics, Data Preprocessing, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
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    831 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
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    734 reviews

    Beginner · Course · 1 - 3 Months

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    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Analyze and Build Dashboards Using AWS QuickSight

    Skills you'll gain: Cloud-Native Computing, Business Intelligence Software, Amazon Web Services, Data Manipulation, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Status: AI skills
    AI skills
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    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Strategic Communication, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
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    210 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
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    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Security Controls, Data Governance, Scalability, Metadata Management, Microsoft Azure, Performance Tuning, Disaster Recovery, Azure Active Directory, Big Data, Data Security, Encryption, Identity and Access Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Brand Strategy, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Value Propositions, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    EDUCBA

    Build & Customize a PrestaShop Medical E-Commerce Store

    Skills you'll gain: Visual Merchandising, Product Knowledge, Workflow Management, E-Commerce, Content Management Systems, Project Planning, User Interface and User Experience (UI/UX) Design, Software Installation, Responsive Web Design, System Requirements, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply Advanced Statistical Modeling Using SPSS : EDUCBA
  • NoSQL, Big Data, and Spark Foundations: IBM
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Analysing: Numeric and digital literacies: Macquarie University
  • Analyze and Build Dashboards Using AWS QuickSight: EDUCBA
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Big Data Management and Optimization: Microsoft
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Build & Customize a PrestaShop Medical E-Commerce Store: EDUCBA

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