• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Candlestick and Float Analysis Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Market Dynamics, Market Trend, Securities Trading, Resource Allocation, Financial Market, Financial Planning, Market Liquidity, Market Analysis, Trend Analysis, Market Opportunities, Analysis, Equities, Go To Market Strategy, Performance Analysis, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Responsible AI in Practice: Fairness, Bias & Explainability

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Information Privacy, Decision Intelligence, AI literacy, Model Evaluation, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Risk Mitigation, Risk Analysis, Ethical Standards And Conduct, Risk Management, Trustworthiness, Security Strategy, Security Management, Business Risk Management, Governance, Stakeholder Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Product Management, Product Development, Agile Product Development, Team Performance Management, Product Strategy, Cross-Functional Team Leadership, Stakeholder Analysis, Marketing, Market Opportunities, Leadership, Agile Methodology, Cross-Functional Collaboration, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    338 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Sales Presentations, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Architecture, Customer Insights, Business Planning, Customer Engagement, Market Opportunities, Customer Relationship Management, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    704 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    282 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    Migrations Google Cloud Database : stratégie

    Skills you'll gain: Data Migration, Google Cloud Platform, Data Strategy, Technology Strategies, Cloud Solutions, Enterprise Architecture, Database Management, Data-Driven Decision-Making, Business Analysis, Risk Mitigation, Dependency Analysis, Plan Execution, Process Analysis, Business Requirements, Asset Management, Risk Management, Prioritization, Governance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estado de la industria global

    Skills you'll gain: AI Personalization, Personalized Service, Business Transformation, Digital Analysis, Data-Driven Decision-Making, Business Modeling, Performance Analysis, Analytics, Customer experience improvement, Digital Transformation, Real Time Data, Customer Engagement, Driving engagement, Branding, Revenue Management, Brand Marketing, Technology Strategies, Demography, Electronic Media, AI Enablement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Learn Options Trading Strategies

    Skills you'll gain: Derivatives, Financial Trading, Securities Trading, Profit and Loss (P&L) Management, Analysis, Risk Analysis, Risk Management, Equities, Market Trend, Financial Market, Investments, Market Dynamics, Planning, Go To Market Strategy, Market Analysis, Finance, Learning Strategies, IT Management, Key Management, Mechanics

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Cybersecurity Analyst

    Skills you'll gain: MITRE ATT&CK Framework, Intrusion Detection and Prevention, Threat Modeling, Azure Active Directory, Cryptography, Authentications, Network Monitoring, Vulnerability Management, Security Strategy, Cloud Security, Network Security, Security Information and Event Management (SIEM), Cyber Threat Intelligence, Microsoft Azure, Penetration Testing, Data Storage Technologies, Operating Systems, Compliance Management, Active Directory, Computer Security Incident Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…115116117…519

In summary, here are 10 of our most popular marketing strategy courses

  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Candlestick and Float Analysis Trading: EDUCBA
  • Responsible AI in Practice: Fairness, Bias & Explainability: Edureka
  • Product Management Essentials: University of Maryland, College Park
  • Quantitative Research: University of California, Davis
  • Develop a Company Website with Wix: Coursera
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Product Management: Universidad de Palermo
  • Migrations Google Cloud Database : stratégie: Google Cloud
  • Estado de la industria global: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok