• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Value Propositions, Closing (Sales), Entrepreneurial Finance, Business Planning, Entrepreneurship, Sales Strategy, Ideation, Sales Pipelines, Innovation, Customer Insights, Risk Management, Risk Analysis, Proposal Development, New Product Development, Sales Presentations, Business Modeling, Strategic Thinking, Market Analysis, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Cloud Technologies, Apache Spark, Cloud Computing, Cloud Storage, Virtual Networking, Cloud Platforms, Cloud Solutions, Network Architecture, Cloud Computing Architecture, Data Storage Technologies, Computer Networking, File Systems, Cloud Applications, Cloud Development, Software-Defined Networking, Data Store

    4.3
    Rating, 4.3 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Build Data Lakes and Data Warehouses on Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Warehousing, Data Infrastructure, Data Architecture, Cloud Storage, Data Management, Advanced Analytics, Big Data, Machine Learning Methods, Data Integration, Analytics, Data Processing, Data Security, Cloud Computing Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Database Design, Data Presentation, Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Predictive Modeling, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Shiny (R Package), SQL, R (Software), Data Manipulation, Web Scraping

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Equity Valuation and Portfolio Analysis

    Skills you'll gain: Technical Analysis, Equities, Portfolio Management, Investment Management, Tax Management, Tax Planning, Financial Market, Private Equity, Investments, Market Trend, Market Data, Business Valuation, Financial Analysis, Market Analysis, Operational Analysis, Financial Trading, Return On Investment, Trend Analysis, Performance Analysis, Financial Statement Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media Content, Content Management, Embeddings, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Data Management, Customer Data Management, Databases, Data Quality, Data Cleansing, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Designing and Building Industrial IoT Platforms

    Skills you'll gain: Internet Of Things, Real Time Data, Apache Airflow, Grafana, Model Deployment, Data Pipelines, Data Integration, Decision Intelligence, Interoperability, Analytics, Cloud Computing, Advanced Analytics, Open Source Technology, Data Processing, Python Programming, Time Series Analysis and Forecasting, Scalability, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    841 reviews

    Beginner · Specialization · 1 - 3 Months

1…114115116…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok