• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    T

    The Hong Kong University of Science and Technology

    My Favorite Lectures @ HKUST

    Skills you'll gain: OSI Models, Computer Networking, Teaching, TCP/IP, Student Engagement, Network Protocols, Pedagogy, Multimedia, Instructional Strategies, Cultural Diversity, Music

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    E

    Emory University

    "Making" Progress Teach-Out

    Skills you'll gain: Public History, Community Development, Case Studies, Discussion Facilitation, Cultural Diversity, Socioeconomics, Surveys, Research

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Computational Thinking & Block Programming in K-12 Education

    Skills you'll gain: Debugging, Computer Programming Tools, Algorithms, Programming Principles, Computational Thinking, Digital pedagogy, Program Development, Technical Communication, Computer Programming, Education Software and Technology, Event-Driven Programming, Code Review, Diversity Equity and Inclusion Initiatives, Computer Science, Software Documentation, Brainstorming, Data Structures, Student Engagement, Visualization (Computer Graphics), Game Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 pasos para gestión híbrida de proyectos

    Skills you'll gain: Agile Methodology, Agile Project Management, Prioritization, Project Implementation, Project Management Life Cycle, Project Planning, Project Management, Kanban Principles, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Student Books with Book Creator

    Skills you'll gain: Digital pedagogy, Education Software and Technology, digital literacy, Collaborative Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    E

    Erasmus University Rotterdam

    Effective Engagement of Civil Society in Development

    Skills you'll gain: Community Development, Sustainable Development, Social Impact, Advocacy, Stakeholder Engagement, Public Policies, Fundraising, International Relations, Governance, Policty Analysis, Research, and Development, Policy Development, Law, Regulation, and Compliance, Strategic Partnership, Civil Law, Organizational Effectiveness, Program Evaluation, Accountability, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    E

    ESSEC Business School

    Paths to a Sustainable Future

    Skills you'll gain: Collaboration, Sustainable Development, Decision Making, Business Transformation, Environmental Issue, Social Impact, Socioeconomics, Systems Thinking, Sustainable Business, Economics, Policy, and Social Studies, Adaptability, Community Development, Cultural Diversity, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Engaging Presentations with Mentimeter

    Skills you'll gain: Education Software and Technology, End User Training and Support, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    Utrecht University

    Understanding justice and fairness in energy transitions

    Skills you'll gain: Social Justice, Social Impact, Socioeconomics, Sustainable Development, Community Development, Governance, Policy Analysis, Environmental Policy, Climate Change Mitigation, Case Studies, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Manejo del estrés en los colaboradores

    Skills you'll gain: Stress Management, Team Performance Management, Employee Engagement, Management Training And Development, Occupational Health, Mindfulness, Team Leadership, Productivity, Mental Health, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Diseño de Actividades con PhET para la Educación STEM

    Skills you'll gain: Mathematics Education, Simulation and Simulation Software, Interactive Design, Research, Experimentation, Chemistry, Physics, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

1…112113114…441

In summary, here are 10 of our most popular social media marketing courses

  • My Favorite Lectures @ HKUST : The Hong Kong University of Science and Technology
  • "Making" Progress Teach-Out: Emory University
  • Computational Thinking & Block Programming in K-12 Education: University of California San Diego
  • PM4R Agile: 5 pasos para gestión híbrida de proyectos: Banco Interamericano de Desarrollo
  • Create Student Books with Book Creator: Coursera
  • Effective Engagement of Civil Society in Development: Erasmus University Rotterdam
  • Paths to a Sustainable Future: ESSEC Business School
  • Creating Engaging Presentations with Mentimeter: Coursera
  • Understanding justice and fairness in energy transitions : Utrecht University
  • Manejo del estrés en los colaboradores: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok