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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    History of Medical Cannabis

    Skills you'll gain: Pharmacology, Pharmaceuticals, Medical Science and Research, Medication Administration, Research, Substance Abuse, Mental and Behavioral Health, Public Health, Health Policy, Public Health and Disease Prevention, Epidemiology, Public Policies, Research Design, Law, Regulation, and Compliance, Risk Analysis, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    348 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Data and Performance Measurement

    Skills you'll gain: Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Data-Driven Marketing, Customer Analysis, Campaign Planning, Target Audience, Trend Analysis, Sprint Retrospectives, Marketing Effectiveness, Web Analytics, Campaign Management, Marketing Operations, Content Performance Analysis, Spreadsheet Software, Digital Analysis, Product Marketing, Competitive Analysis, Performance Management, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    525 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    S

    SkillsBooster Academy

    AI-Powered Personal Productivity System

    Skills you'll gain: Time Management, Anthropic Claude, ChatGPT, Google Gemini, Productivity, Calendar Management, Microsoft Copilot, Organizational Skills, Prompt Engineering, Google Workspace, Personal Development, Planning, Interviewing Skills, Google Sheets, Microsoft PowerPoint, Presentations, Data Analysis, Microsoft Excel, Goal Setting, Writing and Editing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Statistical Methods, Microsoft Excel, Statistical Modeling, Data Analysis, Excel Formulas, Statistical Analysis, Descriptive Analytics, Box Plots, Sampling (Statistics), Statistical Inference, Correlation Analysis, Decision Making, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, New Business Development, Plan Execution, Market Analysis, Financial Modeling, Proposal Writing, Business Development, Video Production, Strategic Thinking, Project Planning, Product Development, Professional Networking, Presentations, Operating Budget, Cash Flow Forecasting, Ideation, Risk Analysis, Timelines

    4.9
    Rating, 4.9 out of 5 stars
    ·
    342 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    Networking Strategies: From Introductions to Relationships

    Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Relationship Building, Follow Through, Interpersonal Communications, Professionalism, Business Communication, Rapport Building, Verbal Communication Skills, Communication, Community Outreach, Collaboration, General Networking, Business Marketing, Personal Development, Business Relationship Management, Business Leadership, Leadership Development, Growth Strategies

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    International Economic Policy

    Skills you'll gain: International Finance, Economics, International Relations, Policy Analysis, Research, and Development, Economics, Policy, and Social Studies, Financial Policy, Public Policies, Supply And Demand

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Finance

    Skills you'll gain: Project Finance, Construction Management, Real Estate, Commercial Construction, Cash Flows, Construction, Financial Modeling, Property and Real Estate, Cash Flow Forecasting, Risk Management, Finance, Project Risk Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Financial Planning, Commercial Real Estate, Risk Analysis, Business Mathematics, Strategic Partnership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Evaluating Designs with Users

    Skills you'll gain: Usability Testing, User Experience Design, User Experience, UI/UX Research, User Research, Design Research, Usability, Human Computer Interaction, Test Planning, Technical Communication, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • History of Medical Cannabis: University of Colorado Boulder
  • Marketing Data and Performance Measurement: Coursera
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • AI-Powered Personal Productivity System: SkillsBooster Academy
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
  • Essential Marketing Frameworks: University of Washington
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Networking Strategies: From Introductions to Relationships: STARWEAVER
  • International Economic Policy: Pearson
  • Construction Finance: Columbia University

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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