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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    HRIS and HR Technology Systems

    Skills you'll gain: Human Resources Information System (HRIS), HR Tech, Human Resources Software, Human Resources, Human Resources Management and Planning, Information Systems, System Implementation, Payroll Systems, Payroll, Database Design, Recruitment, Automation, Operations Management, Performance Management, Operations, Design Software, Digital Transformation, Analytics, Design, Decision Making

    Mixed · Course · 1 - 3 Months

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    Coursera

    Advanced Data Visualization and Reporting

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Tableau Software, Data Modeling, Data Visualization, Data Presentation, Statistical Visualization, Interactive Data Visualization, Business Reporting, Business Intelligence, Data Visualization Software, Plot (Graphics), Key Performance Indicators (KPIs), Business Metrics, Analytics, Performance Measurement, Data Analysis, Business Analytics, Data Validation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Data Visualization, Generative AI, Matplotlib, Data Literacy, Prompt Engineering, Power BI, Excel Formulas, Microsoft Excel, Plotly, Plot (Graphics), Data Ethics, Data Presentation, Pivot Tables And Charts, Data Visualization Software, Generative Model Architectures, Data Analysis, Statistical Analysis, Scientific Visualization, Microsoft Copilot, Data Cleansing

    4.3
    Rating, 4.3 out of 5 stars
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    617 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Analyze Competitors: Product Gaps and Strategic Risks

    Skills you'll gain: Competitive Analysis, Data-Driven Decision-Making, Risk Analysis, Risk Mitigation, Risk Management Framework, Competitive Intelligence, Risk Management, Gap Analysis, Strategic Thinking, Research Reports, Market Analysis, Analysis, Business Strategy, Product Strategy, Benchmarking, Case Studies, Data Visualization, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

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    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.3
    Rating, 4.3 out of 5 stars
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    220 reviews

    Beginner · Course · 1 - 4 Weeks

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    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Statistical Machine Learning, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Model Training, Random Forest Algorithm, Model Optimization, Predictive Modeling, Model Evaluation, Python Programming, Performance Tuning, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
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    637 reviews

    Advanced · Course · 1 - 3 Months

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    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Campaign Management, Marketing, Customer Engagement, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    544 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Communication Planning and Strategy

    Skills you'll gain: Communication Planning, Strategic Communication, Planning, Communication Strategies, Media Strategy, Strategic Planning, Media Planning, Stakeholder Communications, Media and Communications, Project Planning, Network Planning And Design, Communication Systems, Program Evaluation, Communication, Integrated Marketing Communications, Systems Development, Analysis, Influencing, Systems Design, Environment

    Mixed · Course · 1 - 4 Weeks

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    IBM

    Applied Data Science Capstone

    Skills you'll gain: Data Wrangling, Data Compilation, Data Collection, Web Scraping, GitHub

    4.7
    Rating, 4.7 out of 5 stars
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    7.4K reviews

    Intermediate · Course · 1 - 3 Months

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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Data Science, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    845 reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Intelligence Software, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Store, Data Collection, Data Visualization, Analytics, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Presentation, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    431 reviews

    Beginner · Course · 1 - 3 Months

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    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Brand Loyalty, Customer Analysis, Customer Retention, Relationship Management, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Target Audience, Data-Driven Marketing, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    283 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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