• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Value Propositions, Branding, Brand Management, Brand Awareness, Logo Design, Target Audience, Strategic Marketing, Consumer Behaviour, Marketing Design, Customer Insights, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    902 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Mechanics of Materials Fundamentals

    Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Design, Mechanical Engineering, Mechanics, Materials science, Engineering Analysis, Engineering, Engineering Design Process, Engineering Calculations, Torque (Physics), Drafting and Engineering Design, Design Elements And Principles, Analysis, Mathematical Theory & Analysis, Design, Conceptual Design

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Machine Learning Methods, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Corporate Finance, Investments, Data Mining

    4.4
    Rating, 4.4 out of 5 stars
    ·
    238 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Sustainable Systems, Corporate Sustainability, Environmental Resource Management, Environment and Resource Management, Strategic Sourcing, Materials Management, Business Modeling, Supply Management, Drive Engagement, Environmental Issue, Social Impact, Environmental Policy, Resource Utilization, Business Analysis, Innovation, Policy Analysis, Policy Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    International Economic Policy

    Skills you'll gain: International Finance, Economics, International Relations, Policy Analysis, Research, and Development, Economics, Policy, and Social Studies, Financial Policy, Public Policies, Supply And Demand

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Pearson

    Critical Thinking Skills

    Skills you'll gain: Critical Thinking, Literacy, Writing, Critical Thinking and Problem Solving, Visual Storytelling, Research, Analytical Skills, Persuasive Communication, Appeals

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Problem-Solving Skills for University Success

    Skills you'll gain: Creative Problem-Solving, Problem Solving, Critical Thinking and Problem Solving, Creative Thinking, Analytical Skills, Creativity, Critical Thinking, Research, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Arizona

    Astrobiology: Exploring Other Worlds

    Skills you'll gain: Biology, Biochemistry, Life Sciences, Chemistry, Physical Science, Research, Environmental Science, Scientific Methods, Science and Research, Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    528 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Archaeoastronomy

    Skills you'll gain: Ancient History, Architectural Design, Social Studies, Architecture and Construction, World History, Physical Science, General Science and Research, Engineering, Scientific, and Technical Instruments, Scientific Methods, Simulation and Simulation Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Dental Medicine

    Skills you'll gain: Dental Care, Oral and Dental Care, Dentistry, Patient Evaluation, Dental Procedures, Oral Health, Periodontology, Dental Informatics, Oral Cancer Screening, Medical History Documentation, Pain Management, Anatomy, Psychosocial Assessments, Clinical Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

1…111112113…454

In summary, here are 10 of our most popular market research courses

  • Brand Identity and Strategy: IE Business School
  • Essential Marketing Frameworks: University of Washington
  • Mechanics of Materials Fundamentals: EDUCBA
  • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
  • Circular Economy - Sustainable Materials Management: Lund University
  • International Economic Policy: Pearson
  • Critical Thinking Skills: Pearson
  • Problem-Solving Skills for University Success: The University of Sydney
  • Astrobiology: Exploring Other Worlds: University of Arizona
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok