• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    A

    Arizona State University

    AI-Driven Learning Analytics for Workforce

    Skills you'll gain: Human Capital, Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, AI Integrations, Emerging Technologies, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    M

    Microsoft

    Microsoft Cybersecurity Architecture

    Skills you'll gain: Cyber Governance, Zero Trust Network Access, Enterprise Architecture, Identity and Access Management, Cyber Security Policies, Governance Risk Management and Compliance, Risk Analysis, Role-Based Access Control (RBAC), Security Awareness, Cyber Security Strategy, Security Strategy, Enterprise Security, Compliance Management, Security Architecture Review, Public Key Infrastructure, Azure Active Directory, Authorization (Computing), Authentications, Multi-Factor Authentication, Active Directory

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Corporate Entrepreneurship

    Skills you'll gain: Innovation, Organizational Development, Business Transformation, Organizational Change, Culture Transformation, Corporate Strategy, Resource Management, Organizational Leadership, Resource Allocation, Entrepreneurship, Resource Utilization, Organizational Strategy, Organizational Effectiveness, Strategic Thinking, Organizational Structure, New Business Development, Team Management, Sustainable Business, Sustainable Development, Team Building

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Sales Presentation, Prompt Engineering, Microsoft Copilot, Sales Prospecting, Sales Presentations, Prospecting and Qualification, Lead Generation, Customer Analysis, Customer Insights, Sales, Prompt Engineering Tools, Sales Process, Microsoft PowerPoint, Sales Strategy, Presentations, General Sales Practices, AI Enablement, AI Personalization, AI Integrations, Customer Relationship Management (CRM) Software

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Candlestick and Float Analysis Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Market Dynamics, Market Trend, Securities Trading, Resource Allocation, Financial Market, Financial Planning, Market Liquidity, Market Analysis, Trend Analysis, Market Opportunities, Analysis, Equities, Go To Market Strategy, Performance Analysis, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Venture Validation and Scaling

    Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Project Management: Build Job-Ready Skills

    Skills you'll gain: Stakeholder Management, Communication Planning, Virtual Teams, Team Management, Team Leadership, Plan Execution, Scheduling, Conflict Management, Project Schedules, Project Management Life Cycle, Project Management, Teamwork, Project Management Office (PMO), Stakeholder Analysis, Risk Mitigation, Agile Product Development, Risk Management, Communication, Planning, Budgeting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    800 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Journey Optimization and Automation

    Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Product Knowledge, Value Propositions, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    CRM, AI And Sales Technology For Virtual Selling

    Skills you'll gain: Prompt Engineering, Inside Sales, Growth Strategies, Prompt Engineering Tools, Customer Relationship Management (CRM) Software, Sales Enablement, Sales Development, Sales Strategy, Sales, Customer Relationship Management, Sales Pipelines, ChatGPT, Sales Process, Business Software, Business Technologies, Driving engagement, Closing (Sales), Technology Strategies, Virtual Networking, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

1…104105106…519

In summary, here are 10 of our most popular marketing strategy courses

  • AI-Driven Learning Analytics for Workforce: Arizona State University
  • Microsoft Cybersecurity Architecture: Microsoft
  • Corporate Entrepreneurship: Creo Incubator
  • AI-Enhanced Prospecting and Sales Techniques: Microsoft
  • Research Report: Delivering Insights: University of California, Davis
  • Candlestick and Float Analysis Trading: EDUCBA
  • Venture Validation and Scaling: Creo Incubator
  • Microsoft Project Management: Build Job-Ready Skills: Microsoft
  • Influencing People: University of Michigan
  • Journey Optimization and Automation: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok