• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Cloud Computing for Data Science

    Skills you'll gain: Apache Hadoop, Cloud Computing, Apache Spark, Web Services, Cloud Services, Cloud Computing Architecture, Cloud Infrastructure, PySpark, Cloud Applications, Cloud Platforms, Data Pipelines, Google Cloud Platform, Distributed Computing, Data Processing, Cloud Storage, Docker (Software), Virtualization, Containerization, Restful API, Data Architecture

    Build toward a degree

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Collaborative Document Sharing

    Skills you'll gain: Collaborative Software, Google Docs, Document Management, Data Sharing, File Management, Shared Media, Google Workspace, Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Microsoft 365, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Modern Graph Theory Algorithms with Python

    Skills you'll gain: Graph Theory, Network Analysis, Social Network Analysis, NoSQL, Data Science, Query Languages, Visualization (Computer Graphics), Applied Machine Learning, Data Transformation, Big Data, Python Programming, Spatial Data Analysis, Advanced Analytics, Deep Learning, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Simulations

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    P

    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Avro & Kafka Data Engineering Projects

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Apache Spark, Apache Hadoop, Scala Programming, Spring Boot, Development Environment, Apache, JSON, Data Processing, Information Architecture, Live Streaming, Data Transformation, Java, Restful API, Performance Tuning, Software Architecture, Data Validation, System Configuration

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Apply Generative AI for Research & Finance

    Skills you'll gain: Team Performance Management, Generative AI, Kanban Principles, Analytics, AI Security, Big Data, Investment Management, Coaching, Trend Analysis, Scalability, Emotional Intelligence, Technology Strategies, Business, Business Ethics, Customer experience improvement, Responsible AI, Continuous Improvement Process, Complex Problem Solving, Research, Estimation

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, Cyber Operations, Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Security Assessment, Cyber Risk, Incident Response, Cyber Attacks, Campaign Management, Key Performance Indicators (KPIs), Risk Analysis, Performance Measurement, Resilience, Strategic Decision-Making, Business Metrics, Coordination, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Apache Avro: Build & Apply Serialization Pipelines

    Skills you'll gain: Apache Kafka, Apache Hadoop, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    387 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…103104105…451

In summary, here are 10 of our most popular marketing analytics courses

  • Cloud Computing for Data Science: University of Pittsburgh
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Collaborative Document Sharing: Coursera
  • Modern Graph Theory Algorithms with Python: Packt
  • Lean Management & Process Flow for Knowledge Work: PracticalGrowth
  • Apache Avro & Kafka Data Engineering Projects: EDUCBA
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Analyze & Apply Generative AI for Research & Finance: EDUCBA
  • Strategic Cyber Effects Management: Starweaver
  • Master Apache Avro: Build & Apply Serialization Pipelines: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok