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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Architecture

    Skills you'll gain: NoSQL, Database Administration, Data Warehousing, SQL, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Data Security, Linux Commands, Data Migration, Data Governance, MongoDB, Apache Spark, Apache Kafka, Extract, Transform, Load, Data Architecture, Data Store

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compliance, Data Privacy & Omni-Channel

    Skills you'll gain: Email Marketing, Cross-Channel Marketing, Email Security, Marketing Strategies, HubSpot CRM, Risk Mitigation, Authentications, Marketing Channel, Persona Development, AI Personalization, Campaign Management, Integrated Marketing Communications, Compliance Management, Governance Risk Management and Compliance, Risk Analysis, Compliance Auditing, Data Governance, General Data Protection Regulation (GDPR), Data Security, Data Management

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Excel Formulas, Classification Algorithms, Data-Driven Decision-Making, Business Analytics, Financial Forecasting, Data Analysis, Model Evaluation, Business Risk Management, Data Literacy

    4.2
    Rating, 4.2 out of 5 stars
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    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Data Science in Python

    Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Processing, Data Cleansing, Data Wrangling, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Data-Driven Decision-Making, Pivot Tables And Charts, Data Analysis, Statistical Methods, Python Programming, Data Import/Export, Scripting Languages, Probability & Statistics, Programming Principles, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
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    27K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft Teams, Spreadsheet Software, Presentations, Microsoft 365, Microsoft Office, Email Automation, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Visualization, Data Analysis, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
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    6.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Targeted Positioning Statements

    Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Critical Thinking and Decision Science

    Skills you'll gain: Computational Thinking, Logical Reasoning, Critical Thinking, Data Analysis, Deductive Reasoning, Mathematical Modeling, Analytical Skills, Analysis, Experimentation, Mathematics and Mathematical Modeling, Critical Thinking and Problem Solving, Data Literacy, Systems Thinking, Statistical Methods, Simulations, Predictive Modeling, Programming Principles, Decision Making, Statistical Inference, Prompt Engineering

    4.7
    Rating, 4.7 out of 5 stars
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    5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data Mining

    Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Dashboard, Tableau Software, Plot (Graphics), Dashboard Creation, Natural Language Processing, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Data-Driven Decision-Making, Analytics, Data Analysis, Statistical Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Business Research, Data Science, Data Collection, Analytical Skills, Data Analysis, Model Training, Business Requirements, Data Mining

    4.6
    Rating, 4.6 out of 5 stars
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    21K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data-driven Decision Making

    Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Big Data, Analytical Skills, Data Analysis Software, Data Visualization, Statistical Programming, Microsoft Excel, Data Visualization Software, Decision Making, Data Collection, Unstructured Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Optimization, Content Strategy, Content Development and Management, Google Analytics, Campaign Management, Client Services, Key Performance Indicators (KPIs), Content Performance Analysis, Return On Investment, Marketing, Content Marketing, Relationship Management, Expectation Management, A/B Testing, Performance Reporting, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Journey Design and Orchestration

    Skills you'll gain: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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