• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Relations, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Market Opportunities, Market Research, Culture, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Research Designs and Methods

    Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Social Sciences, Case Studies, Statistical Analysis, Systems Thinking, Computational Logic, Regression Analysis, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Cultures et pédagogies

    Skills you'll gain: Cultural Responsiveness, Education and Training, Cultural Diversity, Pedagogy, Adult Education, Culture, Higher Education, Social Justice, Sustainable Development, Mindfulness, Community Development, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Frontières en tous genres

    Skills you'll gain: Social Studies, Social Sciences, Sociology, International Relations, Cultural Sensitivity, Cultural Diversity, Political Sciences, Infographics, Case Studies, World History

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Changing Status and Perception of Animals

    Skills you'll gain: Behavioral Health, Healthcare Ethics, Empathy & Emotional Intelligence, Mental and Behavioral Health, Rehabilitation, Ethical Standards And Conduct, Advocacy, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Trastorno por Déficit de Atención con Hiperactividad (TDAH)

    Skills you'll gain: Autism Spectrum Disorders, Mental and Behavioral Health Specialties, Psychiatry, Mental Health Diseases and Disorders, Cognitive Behavioral Therapy, Child Development, Clinical Assessment, Patient Treatment, Patient Evaluation, Pharmacotherapy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    221 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Responsible AI, Data Ethics, Legal Research, Compliance Management, Document Management, Regulation and Legal Compliance, Generative AI, Litigation Support, Client Services, Mediation, Anthropic Claude, AI Security, Case Law, AI Enablement, Law, Regulation, and Compliance, Artificial Intelligence, Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    52 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Political Systems

    Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Systems Thinking, Governance, World History, Research Methodologies, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    531 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Learning Experience Design: Development and Evaluation

    Skills you'll gain: Web Content Accessibility Guidelines, Educational Materials, Multimedia, Instructional Design, Education Software and Technology, Professional Development, Content Creation, Design Strategies, Quality Assurance, Constructive Feedback, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations for Interpreters

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Language Competency, International Relations, Diplomacy, World History, Policty Analysis, Research, and Development, Political Sciences, Intercultural Competence, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

1…828384…441

In summary, here are 10 of our most popular social media marketing courses

  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Relações Internacionais: Fundação Instituto de Administração
  • Comparative Research Designs and Methods: Università di Napoli Federico II
  • Cultures et pédagogies: University of Geneva
  • Frontières en tous genres: University of Geneva
  • The Changing Status and Perception of Animals: University of Colorado Boulder
  • Trastorno por Déficit de Atención con Hiperactividad (TDAH): Universidad de Palermo
  • AI in Law: Research, Risk, and Legal Drafting: Coursera
  • Comparative Political Systems: Università di Napoli Federico II
  • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok