• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free
    Free
    D

    DeepLearning.AI

    LLMOps

    Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Google Cloud Platform, MLOps (Machine Learning Operations), Model Deployment, Kubernetes, Model Evaluation, Software Versioning, Supervised Learning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    31 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Esports Management Capstone Project

    Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Ajax, Gherkin (Scripting Language), Test Tools, Test Script Development, Debugging, Integration Testing, Software Design Patterns, Test Data, Scripting, Web Development Tools, Data Structures, Automation, SQL, MySQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Harder Side of Science Communication

    Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Communication Strategies, Research, Science and Research, Research Methodologies, Instructional Design, Critical Thinking, Communication, Behavioral Economics, Decision Making, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Free Will and Neuroscience

    Skills you'll gain: Neurology, Anatomy, Mindfulness, Physiology, Human Learning, Biology, Psychology, Experimentation, Mental Health Diseases and Disorders

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Anatomy, Anthropology, Environmental Science, Cell Biology, Taxonomy, Microbiology, Physiology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Communication Principles for Leaders

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Impactful Workplace Communication for Career Launch

    Skills you'll gain: Teamwork, Professionalism, Report Writing, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    TOTAL - CompTIA CySA+ Cybersecurity Analyst (CS0-003)

    Skills you'll gain: Cyber Threat Intelligence, Vulnerability Assessments, Incident Response, Cybersecurity, Threat Modeling, Cyber Threat Hunting, Threat Detection, Application Security, Security Management, Intrusion Detection and Prevention, Security Controls, Malware Protection, Network Analysis

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free
    Free
    D

    DeepLearning.AI

    Large Multimodal Model Prompting with Gemini

    Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Generative AI, Application Programming Interface (API), Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…717273…89

In summary, here are 10 of our most popular consumer behavior courses

  • LLMOps: DeepLearning.AI
  • Esports Management Capstone Project: University of California, Irvine
  • Selenium WebDriver with Java and Frameworks for all levels: Packt
  • The Harder Side of Science Communication : University of Colorado Boulder
  • Free Will and Neuroscience: Dartmouth College
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • Communication Principles for Leaders: Fundação Instituto de Administração
  • Impactful Workplace Communication for Career Launch: Board Infinity
  • TOTAL - CompTIA CySA+ Cybersecurity Analyst (CS0-003): Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok