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Content Marketing Courses

Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.


Popular Content Marketing Courses and Certifications


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    U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    Facebook Content Creation Essentials

    Skills you'll gain: Facebook, Content Creation, Social Media Content, Graphic and Visual Design, Web Content, Social Media, Drive Engagement, Photo/Video Production and Technology, Video Production, Storytelling, Photo Editing, Generative AI Agents, Writing, Video Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Brand Awareness, User Accounts

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Instagram Planning: Manage Content Like a Pro

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

    4
    Rating, 4 out of 5 stars
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    55 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    TikTok Strategy: Effective Content

    Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Product Roadmaps, Social Media Strategy, Growth Strategies, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Web Content, Social Media Content, Content Strategy, Blogs, Personalized Service, Paid media, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Facebook Planning: Manage Content Like a Pro

    Skills you'll gain: Facebook, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Content Management, Calendar Management, Social Media, Google Workspace, Content Performance Analysis, Workflow Management, Scheduling, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media and Digital Marketing Fundamentals

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    391 reviews

    Beginner · Course · 1 - 4 Weeks

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    S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular content marketing courses

  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Facebook Content Creation Essentials: Coursera
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Creating Engaging Content for TikTok: Coursera
  • Instagram Planning: Manage Content Like a Pro: Coursera
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • TikTok Strategy: Effective Content: Coursera
  • TikTok Planning: Manage Content Like a Pro: Coursera
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Facebook Planning: Manage Content Like a Pro: Coursera

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