• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Brand Projects

    Skills you'll gain: Planning, Project Planning, Cross-Functional Team Leadership, Business Planning, Brand Strategy, Operational Excellence, Brand Management, Brand Awareness, Milestones (Project Management), Project Management, Project Controls, Plan Execution, Process Improvement, Continuous Improvement Process, Risk Management, Managed Services, Stakeholder Communications, Time Management, Collaboration, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Reinforcement Learning

    Skills you'll gain: Reinforcement Learning, Machine Learning, Sampling (Statistics), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Artificial Intelligence, Deep Learning, Simulations, Feature Engineering, Markov Model, Supervised Learning, Algorithms, Model Evaluation, Artificial Neural Networks, Performance Testing, Performance Tuning, Pseudocode, Linear Algebra, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, Organizational Strategy, Artificial Intelligence, Business Transformation, Business Risk Management, Digital Transformation, Thought Leadership, Interviewing Skills, Human Machine Interfaces, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Children's Human Rights - An Interdisciplinary Introduction

    Skills you'll gain: Child Welfare, Social Justice, Human Development, Child Development, Working With Children, Social Sciences, Child Health, Court Systems, International Relations, Childhood Education and Development, Cultural Diversity, Anthropology, Family Law, Legal Research, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique

    Wind resources for renewable energies

    Skills you'll gain: Hydraulics, Real Time Data, Physical Science, Estimation, Mathematical Modeling, Environmental Engineering, Engineering Analysis, Applied Mathematics, Systems Of Measurement, Mechanics

    3.6
    Rating, 3.6 out of 5 stars
    ·
    130 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Mercados financieros

    Skills you'll gain: Investment Banking, Risk Management, Financial Market, Portfolio Management, Business Ethics, Investments, Finance, Financial Services, Behavioral Economics, Capital Markets, Equities, Banking, Financial Regulation, Securities (Finance), Leadership Studies, Underwriting, Non-Profit Accounting, Derivatives, Economics, Policy, and Social Studies, Insurance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    592 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Techniques, Causal Inference & Business Optimization

    Skills you'll gain: Data Ethics, Responsible AI, LLM Application, Operations Research, Strategic Thinking, Strategic Decision-Making, Business Strategy, Apache Kafka, Large Language Modeling, Real Time Data, AI Enablement, Performance Testing, Prompt Engineering, Business Analytics, Operational Analysis, Reinforcement Learning, Technical Communication, Inventory Management System, Supply Chain, General Data Protection Regulation (GDPR)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Researcher Management and Leadership Training

    Skills you'll gain: Performance Management, Mentorship, Budget Management, Team Management, Project Accounting, People Management, Leadership and Management, Recruitment, Leadership, Professional Development, Resource Management, Coaching, Compliance Management, Goal Setting, Clinical Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    409 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Financial Data with Python for Decision Making

    Skills you'll gain: Trend Analysis, Data-Driven Decision-Making, Statistical Analysis, Financial Modeling, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Capital Expenditure, Portfolio Risk, Data Cleansing, Regression Analysis, Exploratory Data Analysis, Data Analysis, Risk Analysis, Risk Management, Predictive Modeling, R Programming, Statistical Analysis, Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

1…515253…371

In summary, here are 10 of our most popular market research courses

  • Manage Brand Projects: Coursera
  • Fundamentals of Social Media Advertising: Meta
  • Reinforcement Learning: University of Alberta
  • AI, Business & the Future of Work: Lund University
  • AI for Professional Writing: AI CERTs
  • Children's Human Rights - An Interdisciplinary Introduction: University of Geneva
  • Wind resources for renewable energies: École Polytechnique
  • Mercados financieros: Yale University
  • AI Techniques, Causal Inference & Business Optimization: Coursera
  • Researcher Management and Leadership Training: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok