Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, AI Integrations, Big Data, Google Cloud Platform, Interactive Data Visualization, Generative AI Agents, Prompt Engineering, Query Languages, Debugging, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Import/Export, Data Pipelines, Data Integration, Data Migration, Database Management, Data Architecture, Software Installation, Performance Tuning, Data Storage, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, Pandas (Python Package), Data Storytelling, Data Presentation, Data Preprocessing, Data Processing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Model Training, Data Visualization, Data Governance, Machine Learning
Intermediate · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Data Presentation, Geospatial Information and Technology, Geospatial Mapping, Data Visualization Software, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Data Modeling, Performance Tuning, Model Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Legal Risk, Sustainable Development, Law, Regulation, and Compliance, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Infographics, Presentations, Data Visualization, Content Creation, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Marketing, Performance Measurement, Performance Metric, Human Resources Management and Planning, Organizational Strategy, Human Resources, Marketing, Data-Driven Marketing, Business Process Management, Branding, Business Process, Technology Strategies, Marketing Planning, Brand Marketing, Leadership and Management, Business Management, Business Leadership
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Product Marketing, Predictive Analytics, Financial Modeling, Interactive Data Visualization, Data Preprocessing, Marketing Management, Financial Data, Operations Research, Model Deployment, Natural Language Processing, Model Optimization, Analytics, Scikit Learn (Machine Learning Library)
Credit offered
Mastertrack · 6 - 12 Months

Universidad de los Andes
Skills you'll gain: Real-Time Operating Systems, Semantic Web, Unsupervised Learning, LLM Application, Cloud-Native Computing, Model Evaluation, Continuous Deployment, Reinforcement Learning, Data Storytelling, Deep Learning, Computer Vision, Natural Language Processing, Artificial Intelligence, Biomedical Engineering, Classification Algorithms, Marketing Analytics, Systems Thinking, Data Ethics, Fine-tuning, Financial Modeling
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Statistical Reporting, Plot (Graphics), Logistic Regression, Data Visualization, Graphing, Dimensionality Reduction, Data Mining, Analytics, Predictive Analytics, Big Data, Data Analysis, Statistical Modeling, R (Software), Data Visualization Software, Predictive Modeling, Data Modeling, Data-Driven Decision-Making
Credit offered
Mastertrack · 6 - 12 Months