Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Packt
Skills you'll gain: NumPy, Scientific Visualization, Data Visualization, Jupyter, Time Series Analysis and Forecasting, Graphing, Data Structures, Python Programming, Numerical Analysis, Data Manipulation, Mathematical Software, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Model Evaluation, Decision Tree Learning, MLOps (Machine Learning Operations), Data-Driven Decision-Making, Applied Machine Learning, Analytics, A/B Testing, Predictive Modeling, Machine Learning, Predictive Analytics, Statistical Hypothesis Testing, Statistical Methods, Scalability, Machine Learning Algorithms, Random Forest Algorithm, Performance Testing, Performance Analysis, Statistical Analysis, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Machine Learning Software, Clinical Informatics, Statistical Machine Learning, Convolutional Neural Networks, Data Preprocessing, Predictive Modeling, Electronic Medical Record System, Machine Learning Algorithms, Recurrent Neural Networks (RNNs), Model Evaluation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Logistic Regression, Scatter Plots, Data Analysis, Predictive Analytics, Analytics, Business Analytics, Predictive Modeling, Minitab, Advanced Analytics, Statistical Modeling, Statistical Analysis, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
Beginner · Course · 3 - 6 Months