Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Data Analysis, Dashboard, Big Data, Data Visualization Software, Business Analytics, Cloud Storage, Data Storage, Data Storage Technologies, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Shared Media, Multimedia, Content Creation, Social Media Content, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Algebra, Applied Mathematics, Graphing, Mathematical Modeling, Advanced Mathematics, Calculus, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cinematography, Videography, Photography, Video Production, Video Editing, Design Reviews, Post-Production, Peer Review, Creativity
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Team Management, Cognitive flexibility, Creativity, Team Leadership, Innovation, Collaboration, Open Mindset, Employee Engagement, Internal Communications, Adaptability
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Accounts, Team Management, Regulation and Legal Compliance, Account Management, User Provisioning, Software As A Service, Work Order, Software Installation, Customer Inquiries, Social Media Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Applied Machine Learning, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Generative AI, Cloud Deployment, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, MLOps (Machine Learning Operations), AI Workflows, System Monitoring, Feature Engineering, Continuous Monitoring, Applied Machine Learning, Data Preprocessing, Advanced Analytics, Artificial Intelligence, Deep Learning, Data Processing, Machine Learning
Intermediate · Course · 1 - 4 Weeks