Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Internal Communications, Business Communication, Productivity Software, Communication, Calendar Management, File Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Small Business Accounting, Social Media, Business, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, SQL, Google Cloud Platform, Code Review, Debugging, Prompt Engineering, Big Data
Beginner · Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Strategic Communication, Stakeholder Communications, Technical Communication, Stakeholder Engagement, Organizational Effectiveness, Collaborative Software, Team Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Financial Data, Financial Forecasting, Management Reporting, Dashboard, Budgeting, Financial Management, Predictive Modeling, Advanced Analytics, Forecasting, Power BI, AI Enablement, Generative AI, Tableau Software, Financial Modeling, Artificial Intelligence, Microsoft Excel, Financial Analysis, Data Visualization Software, Automation, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration
Mixed · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Health Policy, Data Presentation, Data Quality, Data Literacy, Data Visualization, Public Health, Health Equity, Health Care, Policy Development, Data Strategy, Public Health and Disease Prevention, Health Information Management, Policy Analysis, Data-Driven Decision-Making, Data Collection, Data Analysis, Data Management
Beginner · Course · 1 - 4 Weeks