Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Data Strategy, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Solution Design, Data Analysis, Needs Assessment, Gap Analysis, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Interactive Data Visualization, Data Visualization, Exploratory Data Analysis, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Real Time Data, Kibana, Query Languages, Data Modeling, Distributed Computing, SQL, NoSQL, Scalability, JSON, Performance Tuning, Text Mining, System Configuration, Geospatial Information and Technology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Jira (Software), User Story, Agile Software Development, Agile Project Management, Sprint Planning, Agile Methodology, Backlogs, Collaborative Software, Issue Tracking, GitHub, User Accounts
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Shiny (R Package), User Interface (UI), Data Visualization Software, Interactive Data Visualization, Application Deployment, Web Applications, Front-End Web Development, Data Analysis, Back-End Web Development, Spatial Data Analysis, Web Development, Full-Stack Web Development, Python Programming, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Multimodal Prompts, Generative AI, OpenAI API, Generative Model Architectures, AI Workflows, Business Process Automation, Tool Calling, AI Enablement, Application Programming Interface (API), AI Personalization, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), File I/O
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform, Data Visualization, Data Management, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Pipelines, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Email Security, Web Analytics and SEO, Apache, Public Key Infrastructure, User Accounts, Control Panels, Data Security, Encryption, Web Servers, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration
Mixed · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Pipelines, Sales Process, Sales Management, Regional Sales, Sales Territory Management, Sales Strategy, Sales Training, Talent Management, Revenue Management, Cross-Functional Team Leadership, Employee Coaching, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making, Target Market, Market Opportunities, Marketing Analytics, Recruitment, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Applied Machine Learning, Decision Tree Learning, Feature Engineering, Machine Learning Algorithms, Classification Algorithms, Predictive Modeling, Data Analysis, Python Programming
Mixed · Course · 1 - 4 Weeks