Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Dimensionality Reduction, Data Mining, Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Business Intelligence, Data Literacy, Predictive Modeling, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Data-Driven Decision-Making, Visualization (Computer Graphics), Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Large Language Modeling, Google Cloud Platform, Content Management, User Experience Design
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Transformation, Generative AI, Prompt Engineering, SQL, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Culture Transformation, Financial Statement Analysis, Machine Learning Algorithms, Capital Budgeting, Digital Transformation, Market Dynamics, Paid media, Design Thinking, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Analysis, Data Ethics, Descriptive Analytics, Revenue Management, FinTech, Large Language Modeling, Database Design, Social Network Analysis, Sampling (Statistics), People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Social Determinants Of Health, Gerontology, Cloud Security, Unsupervised Learning, Data Visualization, Bayesian Statistics, Dimensionality Reduction
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Manipulation, Data Analysis Expressions (DAX), Big Data, Google Cloud Platform, Generative AI, Debugging, SQL
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Data Storytelling, Unsupervised Learning, Risk Analysis, Computer Vision, Deep Learning, Reinforcement Learning, Financial Statement Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Data Cleansing, Statistical Analysis, Descriptive Analytics, Simulations, Random Forest Algorithm, Operations Research
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks