• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build & Optimize Responsive Websites with HTML5 & Bootstrap

    Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), UI Components, Javascript and jQuery, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Browser Compatibility, Javascript, Typography, Web Analytics and SEO, Wireframing, Web Content Accessibility Guidelines, Logo Design

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Key Performance Indicators (KPIs), Human Resource Strategy, Leadership and Management, Strategic Leadership, Marketing, Talent Management, Strategic Marketing, Organizational Strategy, Business Process Management, Enterprise Resource Planning, IT Management, Performance Measurement, Technology Strategies, Marketing Analytics, Consumer Behaviour, Marketing Planning, People Development, Performance Management, Brand Strategy, Brand Management

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Artificial Intelligence, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 기반 데이터 분석 입문

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Google Cloud Platform, Analytics, Data Presentation, Data Analysis, Big Data, Data Transformation, Data Manipulation, Business Intelligence, Data Cleansing, Data Visualization Software, Data Processing, Cloud Storage, Data Warehousing, SQL

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to AI and Machine Learning on GC - 繁體中文

    Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Intelligence, Big Data, Cloud Infrastructure, MLOps (Machine Learning Operations), Machine Learning, Natural Language Processing, Predictive Modeling

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Project Planning, Business Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - Español

    Skills you'll gain: Artificial Neural Networks, Text Mining, Deep Learning, Machine Learning, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Text Mining, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 简体中文

    Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Data Lakes, Cloud Storage, Big Data, Data Transformation, Automation, SQL

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - 简体中文

    Skills you'll gain: Google Gemini, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Transformation, Data Analysis, Generative AI, Prompt Engineering, SQL, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…381382383…389

In summary, here are 10 of our most popular marketing analytics courses

  • Build & Optimize Responsive Websites with HTML5 & Bootstrap: EDUCBA
  • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • Google Cloud 기반 데이터 분석 입문: Google Cloud
  • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
  • Introduction to AI and Machine Learning on GC - 繁體中文: Google Cloud
  • Hands-On Python Challenge: TrendWave Media: Coursera
  • Attention Mechanism - Español: Google Cloud
  • Bachelor of Science in Business Administration: University of London
  • Attention Mechanism - 日本語版: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok