Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Resource Strategy, Strategic Marketing, Marketing, Human Resources Management and Planning, Strategic Decision-Making, Talent Management, Organizational Strategy, Strategic Leadership, Marketing Management, Performance Measurement, Employee Performance Management, IT Management, Marketing Strategies, Technology Strategies, Business Technologies, Information Systems, Marketing Planning, Brand Strategy, Brand Management
Credit offered
Mastertrack · 6 - 12 Months
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Human Computer Interaction, Embedded Software, Control Systems, File Systems, Internet Of Things, User Interface (UI), Embedded Systems
Credit offered
Graduate Certificate · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Culture Transformation, Financial Statement Analysis, Capital Budgeting, Digital Transformation, Market Dynamics, Paid media, Design Thinking, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Change Management, Organizational Change, Google Workspace, Training and Development, Culture Transformation, Process Management, Customer Success Management, Organizational Effectiveness, Internal Communications, Needs Assessment, Communication Strategies, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Cloud Storage, Big Data, Automation, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Tensorflow, Model Deployment, Big Data, Machine Learning, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, AI Enablement, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Google Cloud Platform, Generative AI, SQL, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, AI Enablement, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Data Sharing, Data Pipelines, Metadata Management, Google Cloud Platform, Data Migration, Data Processing, Big Data, Data Integration, Cloud Storage, Data Warehousing, Data Management, Data Lakes, Data Import/Export, Data Transformation, Apache Spark, Serverless Computing
Beginner · Course · 1 - 3 Months