Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Prompt Engineering, Presentations, AI Personalization, Document Management, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Network Analysis, Tableau Software, Statistical Visualization, Network Model, Dashboard, Time Series Analysis and Forecasting, Matplotlib, Data Analysis, Seaborn, Graph Theory, Pandas (Python Package), Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Generative AI, Data Preprocessing, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

Pearson
Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Database Design, Exploratory Data Analysis, Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Apache Spark, Google Cloud Platform, Data Processing, Apache Hadoop, Big Data, Cloud Computing, Scalability
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Amazon Web Services, Call Center Experience, Customer Service, Customer Communications Management, Inbound Calls, Scalability, Outbound Calls, Customer Relationship Management, Network Routing, Real Time Data, Performance Analysis, Cost Reduction, Operational Efficiency, Capacity Planning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management
Beginner · Course · 1 - 4 Weeks