Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard, Tableau Software, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Analysis, Data Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Model Evaluation, Data Analysis, AI Enablement, Data Visualization, Artificial Intelligence, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Applied Machine Learning, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Statistical Reporting, Statistical Methods, Probability & Statistics, Statistical Analysis, Experimentation, Data Analysis, Data Presentation, Estimation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Tensorflow, Artificial Intelligence, AI Workflows, Model Deployment, Big Data, Machine Learning, Prompt Engineering, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Front-End Web Development, Web Content Accessibility Guidelines, Web Components, UI Components, Web Analytics and SEO, User Interface (UI), Usability, Semantic Web, Animations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Matplotlib, Exploratory Data Analysis, Plot (Graphics), Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Seaborn, Data Analysis, Box Plots, Descriptive Statistics, Jupyter, Data Science, Anomaly Detection, Python Programming, GitHub
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming
Beginner · Specialization · 1 - 4 Weeks