Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Unstructured Data, Data Management, Business Intelligence, Data Governance, Management Reporting
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Model Deployment, Tensorflow, Recurrent Neural Networks (RNNs), Keras (Neural Network Library), Natural Language Processing, Applied Machine Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Quality, Data Lakes, Data Governance, Data Validation, Google Cloud Platform, Data Analysis, Data Warehousing, Query Languages
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Artificial Intelligence, Large Language Modeling, Embeddings, Text Mining, Generative AI, Natural Language Processing, Python Programming, Application Programming Interface (API), Scripting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Database Design, SQL, Data Management, Databases, Query Languages, Relational Databases, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Social Network Analysis, Data Analysis, Python Programming, Jupyter, Probability Distribution
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Statistical Analysis, Predictive Modeling, Statistical Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Mathematical Modeling, Machine Learning, Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Text Mining, Artificial Neural Networks, Natural Language Processing, Classification Algorithms, Deep Learning, Applied Machine Learning, Network Architecture, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Web Scraping, Python Programming, Jupyter, Image Analysis, Data Manipulation, Computer Vision, Data Analysis, Natural Language Processing, Data Visualization Software, Matplotlib, Data Import/Export, Unstructured Data, Data Collection
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
Beginner · Course · 1 - 4 Weeks