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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Cours intensif sur la science des données

    Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Dynamic Dashboards with Tableau: Advanced Sales Analysis

    Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Data Analysis, Generative AI, Data Visualization Software, Analysis, Data Manipulation, Artificial Intelligence, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Mejora tu negocio con Inteligencia Artificial

    Skills you'll gain: AI Enablement, Artificial Intelligence, Customer Analysis, Business Analytics, Business Intelligence, Image Analysis, Machine Learning, Decision Tree Learning, Virtual Environment, Big Data, Data Analysis, Supervised Learning, Classification Algorithms, Natural Language Processing, Unsupervised Learning

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    120 Quick Stata Tips

    Skills you'll gain: Stata, STATA (Software), Scripting, Graphing, Data Visualization Software, Data Manipulation, Statistical Methods, Data Analysis, Data Management, Statistical Programming, Data Presentation, Debugging, Data Import/Export, Data Integrity

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    PySpark Foundations: Process, analyze, and summarize data

    Skills you'll gain: PySpark, Apache Spark, Data Visualization Software, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Processing, Data Manipulation, Big Data, Jupyter, Pandas (Python Package), People Analytics

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Servicio al cliente desde el punto de vista logístico

    Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Intelligence with SQLServer: Create SQL Reports

    Skills you'll gain: Relational Databases, SQL, Microsoft SQL Servers, Databases, Business Intelligence, Business Analytics, Report Writing, Data Access

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Practice Test for CompTIA Data+ Certification

    Skills you'll gain: Exploratory Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

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1…337338339…457

In summary, here are 10 of our most popular marketing analytics courses

  • AI-Powered Decision Intelligence: Edureka
  • Cours intensif sur la science des données: Johns Hopkins University
  • Dynamic Dashboards with Tableau: Advanced Sales Analysis: Coursera
  • GenAI for Data Analysis : OpenAI Assistant API : Coursera
  • Mejora tu negocio con Inteligencia Artificial: Universidades Anáhuac
  • 120 Quick Stata Tips: Packt
  • Usability Testing with Hotjar: Coursera
  • Crea un mapa de proceso con Canva: Coursera
  • PySpark Foundations: Process, analyze, and summarize data: Coursera
  • Servicio al cliente desde el punto de vista logístico: UBITS

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