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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    E

    EDUCBA

    Equity Research Report Writing: Analyze & Structure

    Skills you'll gain: Research Reports, Report Writing, Case Studies, Business Writing, Technical Writing, Market Data, Analysis, Data Analysis, Financial Analysis, Data Presentation, Concision, Financial Modeling, Target Audience

    5
    Rating, 5 out of 5 stars
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    29 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.2
    Rating, 4.2 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Crea data lakes y almacenes de datos en Google Cloud

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Metadata Management, Data Architecture, Data Management, Data Security, Cloud Storage, Data Processing, Advanced Analytics, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
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    97 reviews

    Intermediate · Course · 1 - 3 Months

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    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Data Analysis Software, Accounting and Finance Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Business Process, Financial Reporting, Finance

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

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    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    As Competências do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Machine Learning Essentials for Business and Technical Decision Makers

    Skills you'll gain: Applied Machine Learning, Machine Learning, AI Enablement, MLOps (Machine Learning Operations), Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Product Roadmaps, Feasibility Studies, System Requirements, Solution Design, Training Programs

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Market Analysis, Writing, Business Writing, Business Research, Proofreading, Editing, Research Reports, Business Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Science for Agile Decision-Making

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Compensation: Smarter Pay Equity Analysis

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Human Resources, Artificial Intelligence, Human Resource Strategy, Forecasting, Mitigation

    Intermediate · Course · 1 - 4 Weeks

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1…315316317…458

In summary, here are 10 of our most popular marketing analytics courses

  • Equity Research Report Writing: Analyze & Structure: EDUCBA
  • How to Develop an Account Strategy: Coursera
  • Crea data lakes y almacenes de datos en Google Cloud: Google Cloud
  • Workday Financial Management for Business Users: Workday
  • Entiende el usuario típico en Facebook: Coursera
  • Introduction to Social Computing: Johns Hopkins University
  • Practical Generative AI with ChatGPT: Packt
  • As Competências do Especialista no Sucesso do Cliente: Fundação Instituto de Administração
  • Machine Learning Essentials for Business and Technical Decision Makers: Amazon Web Services
  • 《MBA论文写作指导》: University of Science and Technology of China

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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