Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Research Reports, Report Writing, Case Studies, Business Writing, Technical Writing, Market Data, Analysis, Data Analysis, Financial Analysis, Data Presentation, Concision, Financial Modeling, Target Audience
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Metadata Management, Data Architecture, Data Management, Data Security, Cloud Storage, Data Processing, Advanced Analytics, Open Source Technology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Data Analysis Software, Accounting and Finance Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Business Process, Financial Reporting, Finance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Applied Machine Learning, Machine Learning, AI Enablement, MLOps (Machine Learning Operations), Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Product Roadmaps, Feasibility Studies, System Requirements, Solution Design, Training Programs
Beginner · Course · 1 - 4 Weeks

University of Science and Technology of China
Skills you'll gain: Market Analysis, Writing, Business Writing, Business Research, Proofreading, Editing, Research Reports, Business Analysis
Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Human Resources, Artificial Intelligence, Human Resource Strategy, Forecasting, Mitigation
Intermediate · Course · 1 - 4 Weeks